Apply on Employer Site

Maiden Home · 2 days ago

Senior Manager, Paid Marketing

New York, NY

Full-time

Onsite

Senior Level

$145K/yr - $165K/yr

7+ years exp

Maiden Home is a growing company focused on luxury furnishings, seeking a Senior Manager of Paid Marketing. This role involves leading marketing strategies across various channels to drive revenue growth and enhance customer experience.

E-CommerceE-Commerce PlatformsRetail

Responsibilities

Lead day-to-day management and optimization of Google Ads: budget and bid management, search query and negative keyword maintenance, product feed updates, and new product group builds

Oversee Meta paid social programs: manage budgets, refresh creatives, build new ads, and develop creative briefs for ongoing testing

Strong understanding of affiliate marketing, and SEM/SEO as levers for driving growth

Build and execute growth strategies across acquisition and loyalty-focused channels while identifying new opportunities for scale

Own full-funnel performance KPIs, continuously refining audience strategy, creative testing, and channel mix to deliver against annual revenue goals

Develop direct mail strategy: evaluate audience-aligned publications, research placements for new collections, and leverage historical performance to inform segmentation

Manage project workflows: develop creative briefs, pull 1st party audience lists for targeting, and coordinate matchback analyses for past campaigns

Partner with the Creative team to ensure seamless in-house execution of direct mail creation, production and sends

Present weekly and monthly readouts to senior leadership in a clear, concise, and narrative-driven format

Deliver monthly reporting and reconciliation: update forecasts with actuals and assess channel pacing

Provide clear, data-backed recommendations to senior leadership, translating complex results into strategic, actionable guidance

Analyze performance across all channels, synthesizing data into actionable insights, strategic recommendations, and next steps

Own performance dashboards, reporting rituals, and ongoing data hygiene

Partner closely with Finance and Brand Marketing on forecasting, budget planning, and pacing across all channels

Dive into budget and KPI pacing to develop scenario plans and strategic recommendations

Identify opportunities for integrated activations (e.g., store visit strategies, retail expansion support) and A/B testing within channels

Evaluate and implement marketing technology tools (e.g., Northbeam, Klaviyo, Zapier, Feedonomics, affiliate platforms) to improve attribution, automation, and efficiency

Identify new growth levers, emerging platform opportunities, and efficiencies within our performance ecosystem

Manage and mentor a direct report responsible for retention, email, and clienteling performance. Set clear goals, provide thoughtful feedback, and support career development to build best-in-class lifecycle marketing capabilities

Provide growth insights and audience strategies for campaign emails; oversee triggered flow maintenance

Build dynamic customer lists for sales outreach and measure performance of each initiative

Support cross-channel campaigns designed to drive high-intent traffic to personal selling touchpoints

Collaborate with Brand, Creative, eCommerce, and Product teams to plan and execute go-to-market strategies for new product collections, campaigns, and retail expansion

Qualification

Growth MarketingMeta Ads ManagementGoogle Ads ManagementSEM/SEOPerformance AnalyticsBudget ManagementPeople ManagementMarketing TechnologyCross-Functional CollaborationCommunication Skills

Required

7+ years in growth or performance marketing, ideally within a luxury or premium brand. Has worked in highly iterative, fast-paced environments like start-ups

Expert in Meta and Google Ads management, SEM/SEO, with a strong command of full-funnel performance strategy

Highly analytical with proficiency in forecasting, KPI pacing, attribution tools, and performance diagnostics

Strong financial acumen and experience building marketing forecasts, budgets, and revenue models

Skilled collaborator who can align cross-functional teams around launch plans and brand initiatives

Excellent communicator who distills complex data into clear, executive-ready narratives. Able to engage in healthy and direct debate, and sell ideas to senior leaders

Strong people manager with experience mentoring talent in CRM, retention, and lifecycle marketing

Resourceful, proactive, and energized by solving complex problems and uncovering new growth levers

Familiar with existing and emerging marketing technologies such as multi-channel attribution, CDP, CRM, BI platforms, ESP, etc

Passionate about luxury consumer behavior, premium brand storytelling, and crafting best-in-class customer journeys