Brand Engagement Strategist jobs in United States
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Sinclair Inc. · 1 month ago

Brand Engagement Strategist

position1100 Wilson Boulevard, Arlington, VA, 22209, US
timeFull-time
remoteOnsite
seniorityMid, Senior Level

Sinclair Inc. is a diversified media company and a leading provider of local news and sports. The Brand Engagement Strategist will oversee the development of an agile work environment focused on collaboration, manage daily operations, and lead training on AI technologies to enhance digital engagement strategies across multiple platforms.

Broadcast Media

Responsibilities

Meet with Project Managers, Special Projects Supervisor, and Brand & Engagement Managers to review the dashboard, project statuses, and future planning with the team
Meet with Senior Content, Content Creator IIs and Content Creator I's to review and assign tasks
Select meetings with General Managers and News Directors across the group
Review completed work, and provide suggestions for changes
Pull research, review data, analyze results, and apply to strategy and workflow
Write, develop, produce special projects, create campaigns for local/ regional/ corporate use
Work closely with Brand & Engagement Managers writing, developing branding campaigns, producing projects, and assisting with news and digital elements
Fill the void when and where needed writing, producing, generating campaign ideas, shooting, editing, etc
Handle HR issues
Review and evaluate ACCET Brand Managers, and Special Projects Supervisor

Qualification

Digital content strategyAgile project managementCreative campaign developmentData analysisAI technology trainingCollaborationMentoringCommunication

Required

Expertise in digital and creative content
Experience in mentoring and training content creators
Ability to oversee the development of an agile work environment
Experience in managing day-to-day operations
Knowledge of AI technology and programs for content creation
Experience in developing social/digital engagement strategies
Experience in commercial and local station marketing strategies
Ability to develop campaigns and oversee creative ideas and techniques
Experience in monitoring ratings, digital analytics, and campaign results
Ability to make suggestions to grow interaction and engagement across platforms
Experience in developing creative and digital content for multiple platforms
Ability to work closely with Client Services Strategist and Special Projects Supervisor
Experience in reviewing project statuses and future planning
Ability to analyze data and apply it to strategy and workflow
Experience in writing, developing, and producing special projects
Ability to assist with news and digital elements
Experience in handling HR issues
Ability to review and evaluate ACCET Brand Managers and Special Projects Supervisor

Benefits

Great benefits
Open door policy
Upward mobility
Strong desire to see you succeed

Company

Sinclair Inc.

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Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports.
dateFounded in 1986
location
Cockeysville, Maryland, US
people-size5001-10000 employees
web-link
http://sbgi.net/

Funding

Current Stage
Late Stage

Leadership Team

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Del Parks
SVP and CTO
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Arthur Hasson
COO Programming
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