Profitero+ · 2 hours ago
Manager, Product Marketing
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$72K/yr - $105K/yr
5+ years expProfitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide. As the Product Marketing Manager, you will be a key driver of Go-to-Market success, focusing on core Product Messaging & Positioning, Sales Enablement, and Competitive Analysis while ensuring the voice of the customer is represented in all launches and materials.
AnalyticsBig DataData MiningE-CommerceE-Commerce PlatformsInternet
Responsibilities
Own the GTM process: Create, manage, and maintain go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products
Proactively lead collaboration with global marketing teams on content, events, demand generation, design, and insights to build excitement and deepen product understanding across all channels
Coordinate Market Research with Product to identify customer needs and trends, and collaborate across the organization on Competitive Intelligence, assets, and training
Manage the customer training platform, collaborating with commercial teams to develop new video and written content. Track engagement and satisfaction KPIs to optimize training effectiveness
Work closely with the Director and Product teams to define the product messaging & positioning strategy for your suite of products and services, creating clear value stories for Profitero+ across both sales tactics (e.g. sales collateral, social, events) and product messaging (e.g. product emails, in-app messaging)
Drive GTM launch execution, including overall strategy, messaging, internal training/communications. You will be responsible for post-launch optimization and the creation of case studies
Contribute to the core company story for your suite of products including higher level pitch decks, videos, web content, and other broad customer-facing assets
Partner and collaborate cross-functionally with Product Managers to influence product developments, roadmaps, critical changes, user personas, and strategic customer research
Act as the primary communication link, proactively sharing decisions, timelines, blockers, and progress on key initiatives to ensure alignment and transparency with Profitero+ leadership
Support Partner Marketing efforts with external companies to coordinate co-marketing initiatives for your product line, including partnered social posts and promotional opportunities
Qualification
Required
5 years of professional experience in Marketing, with at least 3 year in a dedicated Product Marketing role or equivalent experience in a highly collaborative, product-focused B2B environment
A background in B2B marketing, ideally within CPG, eCommerce, DSaaS, or SaaS
Strong background in writing and visual communication, with proven experience with video-based storytelling and script writing (video editing is a significant plus)
Demonstrated experience with presentation design (e.g., PowerPoint/Google Slides)
Familiarity with marketing and commercial tech stack platforms (e.g., Salesforce, email service providers, and website CMS)
A motivated, self-starter who takes initiative and executes with minimal supervision
A great storyteller who can translate complex product or data concepts into clear, compelling narratives
Highly organized, detail-oriented, and excellent at following through on tasks
Strategically minded—focused on identifying the right tasks/ metrics to impact success and prove it
Making an impact in fast paced environment with multiple priorities
You're not shy and you love being the public ambassador for your products and the company you work for
Energized by new challenges and driven to improve processes through documentation and scalable ways of working
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Profitero+
Profitero+ is the leading digital commerce company, trusted by more than 9,000 brands worldwide.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$48.72MKey Investors
ScaleworksPolaris PartnersBank of Ireland Seed and Early Stage Equity fund
2022-05-03Acquired
2020-04-21Series B· $20M
2018-05-01Series Unknown· $10M
Leadership Team
Sarath Bethapudi
Chief Technology Officer
Recent News
2025-05-09
2024-11-24
2024-11-22
Company data provided by crunchbase