Sanity · 1 month ago
Senior Developer Content Lead
United States
Full-time
Hybrid
Mid, Senior Level
4+ years expSanity is building the future of AI-powered Content Operations, providing a platform for companies to model, create, and automate content. The Senior Developer Content Lead will be responsible for creating diverse educational content and driving developer engagement through various channels, ensuring effective onboarding and learning experiences.
CMSDeveloper PlatformPaaSSaaS
Responsibilities
Own the Learn hub strategy: design learning paths, courseware, and onboarding experiences for developers and content operators that reduce time-to-value
Drive developer acquisition through content: create video courses, tutorials, demos, blog posts, and technical articles that show how Sanity solves real problems
Teach dual audiences: help developers build powerful content solutions and content operators understand the workflows they enable
Deliver public speaking and workshops: represent Sanity at conferences, webinars, and hands-on training sessions (virtual and in-person)
Integrate Learn into marketing programs: package educational content for campaigns, product pages, and external distribution to expand reach
Measure and iterate: track content performance across all channels (course completions, blog engagement, video views, sign-up attribution) and use data to optimize what you create
Expect 10-20% travel for conferences, meetings, workshops, and events
Qualification
Required
4+ years in developer education, technical training, or developer advocacy at a developer tools or SaaS company
You actively use AI coding tools daily, understand AI infrastructure and how to build AI-powered features, can teach agentic workflows and modern AI-assisted development, and help developers leverage AI effectively
Technical credibility: You can code real examples (JavaScript/TypeScript, React, Next.js, other upcoming languages) using modern AI-assisted workflows and build alongside the audience you teach
Learning design mindset and data-driven optimizer: You understand how developers learn, structure content for retention, and constantly improve based on metrics
Exceptional on-camera presence and natural storyteller: You're engaging on video
Strong public speaking skills: Comfortable on stage at conferences, webinars, and hands-on workshops
Proven learning development expertise: You've built comprehensive courses and learning programs that developers actually complete
Dual audience fluency: You can explain technical concepts to developers and translate business value for non-technical content teams
Preferred
Video production skills and a portfolio of educational content you've created (editing, scripting, visual storytelling)
Experience growing or scaling YouTube channels
Experience teaching both technical audiences (developers) and non-technical audiences (content operators, editors, marketers)
Clear understanding of the shift from traditional development to AI-assisted development, with hands-on experience building with AI coding tools
Workshop facilitation experience beyond just conference speaking (you've run hands-on training and refined material based on live feedback)
Background with headless CMS, content platforms, or content operations tools
Track record of improving activation metrics or time-to-value through education program
Benefits
Comprehensive health plans and perks
Competitive stock options program
Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
A healthy work-life balance that accommodates individual and family needs
Company
Sanity
Sanity is a platform for structured content that lets teams build digital experiences.
201-500 employees
H1B Sponsorship
Sanity has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$135.7MKey Investors
Bullhound CapitalShopifyICONIQ Growth
2025-05-02Series C· $85M
2022-06-28Corporate Round
2021-06-24Series B· $39M
Leadership Team
Magnus Kongsli Hillestad
CEO & Co-founder
Even Westvang
Co-Founder
Recent News
2025-10-02
2024-05-08
Company data provided by crunchbase