Terra · 1 week ago
SEO & AI Search Strategist
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $115K/yr
5+ years expTerra is a digital marketing and creative agency that focuses on helping organizations deliver ambitious digital projects. They are seeking an SEO & AI Search Strategist to lead the charge in Generative Engine Optimization, helping brands grow through organic visibility and data-driven insights.
AdvertisingConsultingDigital Marketing
Responsibilities
Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking
Audit and optimize websites for search visibility, crawlability, and AI discoverability — including structured data, schema markup, and content frameworks
Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models
Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets
Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics
Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies
Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search
Research new tools and platforms shaping the future of SEO, GEO, and digital analytics — and bring that innovation to our clients
Support company leadership in refining and expanding our organic marketing offerings as the landscape evolves
Qualification
Required
You have 5+ years of SEO experience, with a proven record driving measurable growth through technical, on-page, and content-based strategies
You stay ahead of how AI and generative search are transforming discovery and are eager to experiment, learn, and lead in this new landscape
You understand how to structure content, data, and site architecture to help both search engines and generative engines identify, cite, and surface brand information accurately
You thrive at the intersection of SEO, content strategy, analytics, and emerging technology, and you know how to translate complexity into clarity for clients and teammates
You're a strong and adaptable writer who can turn complex concepts into clear, engaging, and search-optimized content that resonates with both humans and algorithms
You're an inspiring mentor who enjoys leveling up others' skills and guiding clients through sophisticated organic strategies
You're data-driven, comfortable with experimentation, and excited about the evolving relationship between search, content, and AI
Preferred
Agency experience and client-facing communication skills are strongly preferred
Benefits
In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
100% company funded health insurance, with dental and vision options
401(k) plan to help save for your future
Permanent remote work option
Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
Monthly wellness stipend and quarterly employee appreciation gift
One-time reimbursement for work from home equipment
Monthly team bonding sessions / happy hours
Pre-tax commuter benefits
The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
Company
Terra
We use the power of genuine human connection to create compelling marketing, execute complex projects, and drive results for brands across B2B and B2C industries.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.05MKey Investors
Arch Grants
2016-06-21Grant· $0.05M
Leadership Team
Cooper Pickett
Managing Partner
Recent News
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