Canada Goose · 2 weeks ago
Manager, Global Consumer PR
New York, NY
Full-time
Hybrid
Mid, Senior Level
6+ years expCanada Goose is an iconic brand that empowers exploration and preserves the planet. The Global Public Relations Manager will lead the development and execution of global PR strategies, ensuring a consistent brand voice and managing communications across various markets.
ApparelE-CommerceFashionIndustrial ManufacturingManufacturingRetailRetail TechnologyShoesShopping
Responsibilities
Develop and execute global PR strategies that strengthen brand awareness, desirability, and cultural relevance across all markets
Partner with regional PR leads in North America, EMEA, and APAC to align local storytelling with global brand direction and seasonal priorities
Develop and manage the annual global PR calendar, ensuring alignment with key brand initiatives, product launches and seasonal campaigns
Support regional markets with messaging frameworks, toolkits, and media guidance for key launches to ensure global consistency and excellence in execution
Identify and amplify global storytelling opportunities that highlight Canada Goose’s heritage, craftsmanship, and innovation
Monitor the luxury industry and cultural landscape for trends, providing insights and strategic recommendations on emerging talent, influencers and changes in the media landscape, staying ahead of PR trends and new talent
Act as a solution-oriented ambassador between cross-functional partners, including Regional Marketing, Global PR, Talent & Partnerships, Integrated Marketing, Social, Brand & Creative leads for alignment and brand cohesion
Manage PR budget and corresponding invoices
Oversee KPI process and work with regions to monitor monthly and yearly goals
Use analytics tools to assess share of voice reporting, press coverage, audience reach, and sentiment to optimize PR strategies
Prepare regular PR reports for internal stakeholders to showcase the effectiveness of media relations and campaign outcomes
Lead the creation of all global press materials, including press releases, media alerts, new store opening alerts and briefing documents, ensuring tone and structure reflect the brand’s elevated and purposeful voice
Drive regions to secure high-impact coverage that reinforces Canada Goose’s position as a leader in performance luxury and purposeful design
Partner with Senior Director overseeing relevant and disruptive brand experiences that aligned to key cultural moments and product launches; managing budgets and production partners
Develop press plans to support large scale global brand events, leveraging for brand storytelling and event coverage
In collaboration with Global Talent & Partnerships team, identify outlets and opportunities to leverage global ambassadors and talent
Manage and guide external PR agency, overseeing strategy and deliverables
Drive accountability and ensure agency partners deliver best-in-class results aligned with global objectives
Evaluate performance and integrate global learnings into future strategic planning
Partner with Talent & Partnerships, Social, Brand, and Retail Marketing teams to deliver integrated storytelling moments across channels
Collaborate with Creative and Product teams to translate seasonal themes and collections into compelling earned media strategies
Manage PR and event budgets with precision and transparency
Support key executives and spokespeople through media training, messaging development, and preparation for global events
Qualification
Required
6–8 years of progressive experience in public relations, ideally within global fashion, luxury, or lifestyle brands
Proven experience leading PR campaigns across multiple regions (North America, EMEA, APAC)
Excellent writing and editing skills with an ability to craft narratives that align with brand purpose and tone
Strong track record in developing and executing integrated, global PR strategies
Established relationships with leading global media and a deep understanding of the evolving media landscape
Demonstrated experience managing global agencies, budgets, and cross-functional teams
Strategic, collaborative, and creatively driven with a results-oriented mindset
Benefits
Comprehensive and competitive Total Rewards Program
Opportunities for career growth through numerous internal and external programs
Goose Rewards & ICON Rewards
CG Gives. Donation matching and paid volunteer time to help the organizations you care about
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
Company
Canada Goose
Canada Goose is an apparel and fashion company that specializes in manufacturing authentic outerwear.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$300M2025-08-21Post Ipo Debt· $300M
2017-03-16IPO
2013-12-10Acquired
Leadership Team
Dani Reiss
Chairman and CEO
Neil Bowden
Chief Financial Officer
Recent News
Retail Dive
2026-01-16
Morningstar.com
2026-01-09
Company data provided by crunchbase