WS Development · 4 months ago
Head of Loyalty
Chestnut Hill, Massachusetts, United States
Full-time
Onsite
Director/ExecutiveWS Development is seeking a dynamic and strategic Head of Loyalty to lead the evolution of its Insider loyalty program. This role focuses on building and scaling a best-in-class program that enhances customer engagement and drives retailer sales while ensuring financial sustainability and growth.
Real Estate
Responsibilities
Lead the overall strategy, growth, and ongoing evolution and scaling of Insider
Identify and evaluate new opportunities for Insider, including strategic partnerships, collaborations, and cross-property initiatives
Own revenue, budget, and ROI targets for Insider, ensuring financial sustainability and growth
Deliver a seamless, differentiated, and delightful experience for members across digital and physical touchpoints
Define product requirements, customer segments, goals, benefits, and rewards
Make fast, data-driven decisions and foster a culture of experimentation, learning, and iteration to accelerate program performance
Foster a test-and-learn culture with a start-up mindset, ensuring marketing campaigns and program features are optimized for ROI
Execute the long-term business plan, balancing near-term wins with sustained growth
Collaborate with leasing, marketing, and property teams to position Insider as a key differentiator that creates significant value for tenants and drives customer loyalty
Partner with the Head of Digital Engagement and VP of Marketing on budget planning and KPIs, ensuring clear reporting to executive leadership
Analyze customer data and insights to refine the program, improve retention, and maximize lifetime value
Manage and grow a small, high-performing team
Qualification
Required
Tenacious entrepreneur with dynamic and strategic mindset
Experience in building and scaling loyalty programs
Strong leadership skills to drive strategic initiatives
Ability to evaluate new opportunities including partnerships and collaborations
Experience managing revenue, budget, and ROI targets
Proven track record of delivering seamless customer experiences
Ability to define product requirements and customer segments
Data-driven decision-making skills
Experience fostering a culture of experimentation and learning
Ability to execute long-term business plans while balancing near-term wins
Collaborative mindset to work with leasing, marketing, and property teams
Experience in budget planning and KPI reporting
Strong analytical skills to refine programs and improve retention
Experience managing and growing high-performing teams
Company
WS Development
WS Development is a commercial real estate firm providing property management services.
Founded in 1990
201-500 employees
H1B Sponsorship
WS Development has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2022 (3)
Funding
Current Stage
Growth StageLeadership Team
Eric Smookler
Chief Financial Officer
Craig Kapilow
Vice President, Brand Partnerships
Recent News
The Real Deal
2025-12-24
EIN Presswire
2025-11-03
Company data provided by crunchbase