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Spring Health · 2 days ago

Digital Marketing Lead

United States

Full-time

Remote

Senior Level

$147K/yr - $184K/yr

6+ years exp

Spring Health is a leading provider of mental health services on a mission to revolutionize mental healthcare. They are seeking a Digital Marketing Lead to drive their growth strategy by managing and optimizing digital marketing programs across various channels to generate leads and accelerate revenue.

Artificial Intelligence (AI)Health CareMental HealthmHealthWellness

Responsibilities

Develop and execute a full-funnel digital strategy across Google, LinkedIn, Meta, and other key channels, aligned to awareness, consideration, and conversion goals

Partner with the Marketing Programs team to translate campaign strategies into high-performing digital programs that engage target accounts and key personas

Manage relationships with content syndication and digital partners to expand reach among ideal customer profiles and high-intent audiences

Stay current on competitive trends and emerging digital tactics to keep Spring Health’s approach innovative and effective

Launch and manage multi-channel campaigns that drive high-quality leads and account engagement

Collaborate with web and marketing operations teams on conversion rate optimization (CRO) to improve website and landing page performance

Design and execute A/B and multivariate tests to refine messaging, creative, CTAs, and targeting

Analyze performance data with the analytics team to identify insights and drive continual ROI improvements

Ensure accurate tracking and data integrity across ad and analytics platforms including Google Ads, LinkedIn Campaign Manager, GA4, Salesforce and Hubspot

Leverage AI tools and automation for analysis, creative generation, audience segmentation, and optimization

Test and evaluate emerging channels and formats to expand reach within key segments

Develop repeatable playbooks for campaign setup, optimization, and reporting to scale best practices

Qualification

B2B digital marketingPaid media programsSEM expertiseGA4 experienceContent syndicationConversion rate optimizationData-driven optimizationCommunication skillsCross-functional collaborationGrowth mindset

Required

6–8 years of B2B digital marketing experience, preferably in SaaS or technology

Proven ability to develop and scale paid programs across search, social, and display

Deep expertise in SEM, paid social, content syndication, retargeting, and account-based advertising

Strong analytical skills and understanding of funnel metrics, attribution, and optimization levers

Hands-on experience with GA4, Salesforce, marketing automation, and digital ad platforms

Strong grasp of audience targeting, segmentation, and data-driven optimization

Experience using AI and automation to enhance digital performance

Excellent communication and cross-functional collaboration skills

A growth mindset and bias toward action, with comfort testing, learning, and iterating quickly

Benefits

Health, Dental, Vision benefits start on your first day at Spring.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.