Apply on Employer Site

Perennial · 1 month ago

Growth & GTM Associate

United States

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $90K/yr

2+ years exp

Perennial is a company dedicated to improving measurement and reporting for agricultural emissions and carbon removal. They are seeking a Growth & GTM Associate to join their commercial team, focusing on content marketing, growth experimentation, and outbound engagement to drive marketing and sales efforts.

AgTechSoftware

Responsibilities

Create and distribute content

Build and test signal-driven outbound motions

Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs

Interview co-founders and subject matter experts; turn transcripts into a steady stream of high-quality LinkedIn posts

Repurpose posts into blog articles, email updates, and ad creative

Write and edit case studies, educational blog posts, newsletters, and linkedin copy (organic and ads)

Contribute to market expansion opportunities, including referral programs, event planning and sponsorships, podcast interviews, webinars, and more

Support the content needs of demand-gen campaigns aimed at sustainability and carbon project decision-makers

Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools

Draft and send personalized outreach messages and sequences (LinkedIn or email), and schedule initial calls

Test outbound approaches and report on conversion, scaling what works

Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning

Support sales team with customized decks, sales enablement materials, and light customer-facing reports

Help maintain dashboards and own reports on campaign and outbound performance

Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team

Qualification

Growth marketingDemand generationContent creationAnalytical mindsetOutbound engagementHubSpotEditing skillsProject ownershipWriting skillsTeam collaboration