Perennial · 2 months ago
Content Marketing & Growth Associate (GTM)
United States
Full-time
Remote
Entry, Mid Level
$80K/yr - $120K/yr
3+ years expPerennial is a company focused on raising standards for agricultural emissions reductions and carbon removal. They are seeking a Growth & GTM Associate to create and distribute content, support sales enablement, and engage in growth experimentation within their commercial team.
AgTechSoftware
Responsibilities
Create and distribute content
Build and test signal-driven outbound motions
Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs
Interview co-founders and subject matter experts; turn transcripts into a steady stream of high-quality LinkedIn posts
Repurpose posts into blog articles, email updates, and ad creative
Write and edit case studies, educational blog posts, newsletters, and linkedin copy (organic and ads)
Contribute to market expansion opportunities, including referral programs, event planning and sponsorships, podcast interviews, webinars, and more
Support the content needs of demand-gen campaigns aimed at sustainability and carbon project decision-makers
Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools
Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning
Draft and send personalized outreach messages and sequences (LinkedIn or email), and schedule initial calls
Test outbound approaches and report on conversion, scaling what works
Support sales team with customized decks, sales enablement materials, and light customer-facing reports
Help maintain dashboards and own reports on campaign and outbound performance
Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team
Qualification
Required
3-6 years of experience in growth marketing, demand generation, marketing operations, or GTM-related roles (B2B startups preferred)
Strong writing and editing skills; ability to distill technical topics into clear, engaging content with a human voice. Video and/or podcast editing experience is a plus
Technical fluency; experienced with or quick to learn tools like HubSpot, Apollo, Webflow, Riverside, Zapier, Clay, etc
Experience or strong interest in outbound engagement (with a marketing/growth lens vs. traditional SDR approach)
Analytical mindset; comfortable working with data to measure, learn, and iterate
Preferred
Bonus: experience in sustainability, climate tech, carbon markets, or regenerative agriculture
Benefits
Flexible work arrangements
Generous PTO
Comprehensive health, dental, vision, HSA, and 401(k) benefits
Company
Perennial
Perennial (formerly Cloud Agronomics) is the leading measurement, reporting, and verification (MRV) platform for soil-based carbon removal.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$24.5MKey Investors
SineWave VenturesAlumni Ventures
2023-09-04Seed
2022-05-16Series A· $18M
2021-11-18Grant· $0.2M
Leadership Team
David Schurman
Co-Founder and CTO
Recent News
Company data provided by crunchbase