Publicis Media · 2 days ago
Campaign Manager, Search
Publicis Media harnesses the power of modern media through global agency brands and is seeking a Campaign Manager, Search. This role is responsible for leading the success of clients’ paid search campaigns by providing thought leadership on strategies and optimization while building strong relationships with clients and internal teams.
Marketing & Advertising
Responsibilities
Primary responsibilities will be to manage paid search campaigns on Google, but responsibilities can also extend to paid search campaigns on retail media networks like Amazon or Walmart
Execute, manage, and optimize all paid search campaigns, including tactical approaches, campaign activation & maintenance, and monthly recaps, while meeting or surpassing client performance expectations
Manage the delivery of insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch
Collaborate with colleagues and peers across the organization to provide insight and recommendations
Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift
Drawing on previous experiences uses a variety of approaches to identify client needs and exceeding their expectations
Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious
Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions
Provide performance reporting against client goals with insights and optimization recommendations
Develop budget and performance projections for testing new partners or technology
Conduct monthly client billing audits and actualize bill/pay systems when applicable
Maintain stellar relationships with the vendor partners to further advance Zenith as a preferred client partner
Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
Work to master, identify, and communicate trends in search and client industries
Attend client meetings, listen and participate in client discussions as needed
Qualification
Required
Bachelor's degree or higher in marketing, advertising, business or equivalent
1+ year of media management experience
1+ year of hands-on experience managing and optimizing buys
Strong analytics, organizational, and communication skills
Experience with Paid Search/Sponsored Product Listings or other relevant offerings
Excellent communication, writing and organizational skills
Ability to work independently and collaboratively with diverse groups
Proficiency in Microsoft Office including Excel and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
Preferred
Experience with Sponsored Products and Sponsored Brands on Amazon and Walmart Media is preferred but not required
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Media
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential.