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Kimberly-Clark · 1 month ago

Product Manager – CRM & Sales/Marketing Enablement (Pre-Purchase/Purchase)

Chicago Commercial Center

Full-time

Hybrid

Senior Level

$128K/yr - $158K/yr

6+ years exp

Kimberly-Clark is a company dedicated to creating Better Care for a Better World, seeking a Product Manager for CRM & Sales/Marketing Enablement. This role involves owning the strategy and delivery of CRM capabilities that support demand generation and lead management, ensuring seamless data-driven experiences across channels.

ManufacturingProduct DesignWholesale

H1B Sponsor Likely

Responsibilities

Define and evolve the CRM product vision for sales and marketing enablement, aligned to customer journey goals and business outcomes

Partner with Journey Managers to ensure CRM and supporting capabilities support the execution and continuous improvement of pre-purchase and purchase journeys

Stay attuned to industry trends, customer needs, and competitive benchmarks to inform product direction

Establish a persona-based CRM platform and technical solutions that supports differentiated experiences and drives internal adoption with a focus on marketing and sales roles

Collaborate with Experience Design Architects to ensure CRM capabilities align with service blueprints and experience architecture

Work with Product Designers to translate experience strategy into tangible workflows, UI/UX, and technical product designs

Partner with sales, marketing, and digital teams to capture requirements and prioritize enhancements that improve conversion and productivity

Strong collaboration with customer-facing web Product Manager to ensure seamless omnichannel pre-purchase and purchase experience

Lead product development from discovery through delivery, including backlog management, sprint planning, and release communication

Translate roadmap into executable features and user stories in partnership with Product Owners and technical teams

Ensure CRM integrations with marketing automation, CPQ, pricing, and commerce platforms are seamless and scalable

Track adoption and impact using KPIs such as lead conversion rate, opportunity velocity and closed/won rate, and campaign ROI

Define and maintain a CRM data strategy that supports a 360° customer view and enables AI/ML-driven insights

Ensure data quality, governance, and analytics capabilities support forecasting, segmentation, and personalization

Leverage Salesforce as a system of intelligence to simplify processes and drive automation and decision-making

Partner with enablement and change teams to drive adoption of CRM capabilities across sales and marketing teams

Communicate product vision, roadmap, and results to stakeholders and leadership

Foster a culture of continuous improvement through feedback loops, testing, and iteration

Qualification

SalesforceCRM capabilitiesProduct managementMarketing automationAgile methodologiesData strategyExperience mappingVendor managementCross-functional collaborationCommunication

Required

6+ years of product management experience, including 3+ years working in the Salesforce ecosystem

Bachelor's degree

Proven track record of delivering CRM capabilities that drive business results in B2B or B2B2B environments

Experience with marketing automation platforms and sales enablement tools

Strong understanding of sales and marketing processes, lead lifecycle, and opportunity management

Proficiency in agile methodologies, backlog management, and cross-functional collaboration

Ability to translate business needs into technical requirements and user-centric solutions

Preferred

Experience working with Journey Managers, Experience Designers, and cross-functional product teams

Familiarity with service blueprinting, experience mapping, and workflow design

Strong communication and storytelling skills to influence stakeholders and drive alignment

Experience with AI/ML, data strategy, and CRM analytics

Vendor management and experience with CRM ecosystem tools (e.g., CPQ, pricing, commerce, Microsoft Copilot)

Benefits

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Company

Kimberly-Clark

Glassdoor4.0

Kimberly-Clark ranked among the top 10 World's Best Multinational Workplaces by Great Places to Work Institute for the third year in a row.

Founded in 1872

Irving, Texas, USA

10001+ employees

http://www.careersatkc.com

H1B Sponsorship

Kimberly-Clark has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (38)

2024 (14)

2023 (31)

2022 (24)

2021 (10)

2020 (8)