Loot Labs, Inc · 1 month ago
Senior Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expLoot Labs is on a mission to make collecting fun by bridging the gap between collectible markets and avid collectors. The Senior Lifecycle Marketing Manager will lead CRM efforts, owning strategy, execution, and optimization of campaigns to drive engagement and customer lifetime value while collaborating with various teams to support product launches and marketing initiatives.
ComputerOnline Games
Responsibilities
Own the full CRM marketing lifecycle from strategy and planning to execution and optimization across email, SMS, and website notifications
Develop and execute data-driven CRM campaigns that directly contribute to customer retention and revenue growth
Implement strategies to grow and maintain user engagement with email marketing, drive new user conversions, and refine audience segmentation
Partner with Marketing and Product leads to develop a strategic CRM approach to achieve company and marketing objectives
Plan, build, and execute email, SMS, and notification campaigns to support key marketing initiatives such as product launches, seasonal promotions, events, and partnerships
Create and manage the CRM marketing calendar to ensure consistent communication across all audiences
Concept, write, and develop compelling email content that aligns with brand voice, campaign goals, and audience segments
Brief in creative asset requests and collaborate with the Creative team on design
Collaborate with the Sr. Brand Marketing Manager to establish campaign priorities and ensure coordinated messaging
Design and build automations in Klaviyo (or similar ESP), including triggers, segmentation, and personalization logic
Develop automated lifecycle journeys for onboarding, activation, retention, and win-back phases, with the goal of increasing conversions, retention, LTV, revenue, and email engagement
Implement test-and-learn strategies (A/B tests, subject lines, send times, segmentation) to continually improve performance
Analyze campaign and automation results and deliver insights on open rates, CTR, conversion, retention, and LTV; identify and communicate actionable recommendations, then implement optimizations
Qualification
Required
5+ years of hands-on experience in email or lifecycle marketing, with a proven track record of developing email content, and managing and executing successful campaigns
Strong understanding of email marketing strategies, metrics, and industry best practices
Proficiency with email service providers like Klaviyo or Mailchimp
Familiarity with promotional strategies in support of key marketing initiatives
Familiarity with audience segmentation, automation, and lifecycle marketing strategies
Excellent communication and copywriting skills
Ability to analyze data and translate it into actionable insights
Strong project management skills with the ability to handle multiple projects simultaneously, prioritize tasks, and meet deadlines
A self-starter who proactively anticipates necessary next actions and accepts responsibility for moving projects toward completion
Preferred
Experience building and managing automated lifecycle emails, or implementing test-and-learn strategies
Experience with programming and coding of email communications using HTML/CSS
Experience with or knowledge of trading card games or sports card collecting
A creative mindset with the ability to develop engaging content ideas and campaigns that resonate with our target audience
Passion for creative, copy writing and campaign development and experience working with creative and marketing teams
Bachelor's degree in Marketing, Communications, or a related field
Company
Loot Labs, Inc
Loot Labs is based out of Seattle, backed by Bitkraft, with leadership from Microsoft, NASA, Boeing, Lucas Arts, Twitch, and 2K.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$7.5MKey Investors
BITKRAFT Ventures
2024-10-07Seed· $6M
2023-05-25Pre Seed· $1.5M
Leadership Team
Milan H.
Chief Executive Officer
Company data provided by crunchbase