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Acrisure · 1 month ago

Conversion Rate Optimization Manager

100 East Main Street - OKLAHOMA CITY, OK

Full-time

Onsite

Mid Level

3+ years exp

Acrisure is building a community where people can grow and thrive. They are seeking a data-driven Conversion Rate Optimization Manager to join their Marketing Technology team, responsible for optimizing digital funnels to maximize conversion rates and revenue impact through data analysis, experimentation, and revenue modeling.

Financial ServicesInsuranceInsurTech

Responsibilities

Monitor and analyze lead generation performance across all digital channels, with focus on website conversion paths

Track and report on key metrics including CPC, conversion rates, cost per lead, lead quality scores, and pipeline velocity

Build and maintain dashboards that provide real-time visibility into funnel performance

Identify conversion bottlenecks and opportunities through data analysis and user behavior insights

Conduct cohort analysis to understand how different segments convert through the funnel

Design, implement, and analyze A/B and multivariate tests across landing pages, forms, CTAs, and user journeys

Develop testing roadmaps based on data insights, user research, and business priorities

Document test hypotheses, methodologies, results, and learnings to build institutional knowledge

Prioritize tests based on potential revenue impact and level of effort

Build and maintain revenue attribution models that connect marketing activities to closed revenue

Forecast the revenue impact of proposed optimization initiatives

Calculate ROI on marketing campaigns and optimization efforts

Partner with Sales and Finance teams to ensure accurate lead-to-revenue tracking

Leverage HubSpot, Google Analytics, Salesforce, Lucky Orange, and other martech tools to gather insights and implement tests

Identify gaps in the tech stack and recommend new tools or capabilities to improve optimization efforts

Ensure proper tracking implementation and data accuracy across platforms

Work closely with Marketing, Sales, Product, and Design teams to implement optimization initiatives

Translate complex data findings into clear, actionable recommendations for non-technical stakeholders

Present test results and strategic recommendations to leadership

Qualification

Conversion Rate OptimizationGoogle Analytics (GA4)A/B TestingRevenue ModelingSalesforceHubSpotExcel/Google SheetsSQLHTML/CSSCommunication SkillsDetail-orientedCollaborative

Required

3-5 years of experience in conversion rate optimization, digital analytics, or growth marketing

Strong proficiency with Google Analytics (GA4) and experience setting up goals, events, and custom reports

Hands-on experience with A/B testing tools and methodologies

Demonstrated ability to build revenue models and connect marketing metrics to business outcomes

Experience with CRM platforms (Salesforce preferred) and marketing automation (HubSpot preferred)

Advanced Excel/Google Sheets skills for data analysis and modeling

Strong analytical mindset with ability to derive insights from complex data sets

Excellent communication skills—ability to tell compelling stories with data

Preferred

Experience in B2B SaaS or HR/payroll technology sectors

Knowledge of SQL for custom data queries

Familiarity with session replay and heatmap tools (Lucky Orange, Hotjar, etc.)

Experience with landing page builders and basic HTML/CSS

Background in statistics or quantitative analysis

Understanding of paid media channels (Google Ads, LinkedIn Ads) and their optimization

Benefits

Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.