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League · 1 month ago

Director, Product Marketing - Growth Enablement

United States

Full-time

Remote

Senior Level, Lead/Staff

$202K/yr - $248K/yr

8+ years exp

League is the leading healthcare consumer experience platform, powered by AI, aiming to enhance healthcare solutions. The Director of Product Marketing - Growth Enablement will architect a comprehensive enablement strategy, curate impactful sales resources, and lead training programs to empower revenue teams.

Employee BenefitsHealth CareInformation ServicesMedical

Responsibilities

Architect the Enablement Strategy & Roadmap: In close partnership with GTM leadership, define the vision, strategy, and priorities for the Growth Enablement function. Build and own the comprehensive enablement strategy and calendar to align with revenue goals

Curate a World-Class Content Library: Partner with Upstream/Downstream PMMs who own creation of assets to curate a dynamic library of high impact sales resources. The library will include pitch decks, battlecards, demo scripts, case studies, and ROI tools, ensuring they are always fresh, accessible, and effective

Deliver High-Impact Training & Programs: Lead the design and delivery of engaging training programs, from new hire onboarding to continuous learning. Own the agenda and execution for major GTM events like the quarterly Growth Summits and the annual Sales Kick-Off (SKO)

Pioneer AI-Powered Enablement: Lead the charge in leveraging AI to create and deliver cutting-edge enablement programs. This includes exploring and implementing solutions for personalized, just-in-time learning, role-playing simulations, and intelligent content recommendations

Measure and Optimize for Impact: Define and track the KPIs that matter. Go beyond content usage to measure direct impact on business outcomes like win rates, sales cycle length, and deal size

Leverage Healthcare Product Marketing Expertise: Bring your expertise in healthcare to the product marketing lifecycle and collaborate with your direct team and cross-functional teams to accelerate League’s growth

Compliance with Information Security Policies

Responsibility and accountability for executing League's policies and procedures

Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

Qualification

Sales Enablement StrategyHealthcare Technology ExpertiseAI-Powered EnablementB2B SaaS ExperienceData-Driven AnalysisTraining Program DesignCommunicationCollaboration SkillsPresentation Skills

Required

8+ years of experience in a saas growth setting with a focus on sales enablement or experience in product marketing with a passion for sales enablement

Demonstrated experience in building and executing an enablement strategy from the ground up in a fast-paced B2B SaaS environment

Must have experience in the healthcare technology or digital health industry. Credibility with sales teams who sell into payers, providers, or large employers is essential

A passion for and experience with leveraging technology, particularly AI, to scale and modernize enablement programs

Exceptional ability to translate complex product capabilities into simple, compelling, and value-driven training

A bias for action and a strong sense of ownership

Strong analytical skills with a data-driven approach to measuring impact and ROI

Excellent communication, presentation, and collaboration skills, with the ability to influence stakeholders at all levels