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Tennant Company · 9 hours ago

Digital Marketing Manager, Robotics

Eden Prairie, MN

Full-time

Onsite

Senior Level

$103K/yr - $160K/yr

7+ years exp

Tennant Company is a globally recognized leader in the cleaning equipment industry, committed to creating innovative and sustainable solutions. The Digital Marketing Manager will be responsible for planning, implementing, and optimizing the digital demand generation strategy for TNC Robotics, focusing on digital marketing, website management, and analytics.

Machinery ManufacturingManufacturingProduct Design

H1B Sponsor Likely

Responsibilities

Execute targeted digital campaigns (e.g., paid media, email, social) to drive awareness and top-of-funnel lead generation

Increase TNC digital presence and deploy specialized Digital Selling Media & Assets (e.g., video shorts) to support the commercial organization as part of the Global Marketing Strategy and Annual Operating Plan

Define and deploy the processes, tools, and software required to systematize demand generation

Own Marketing automation visibility and insights

Deploy digital engagement tools where applicable

Optimize the TNC website for customer engagement and support including recommending best practices, web design and content management

Monitor and analyze digital marketing performance metrics to maximize lead production and marketing efficiency

Qualification

Digital marketingMarketing technologyDemand generationEcommerce marketingResults orientationProcess acumenOpportunity management

Required

Bachelor's degree in Business, Business Administration, or a related technical field is required

Minimum of 7–10 years of experience demonstrating success in digital marketing, marketing technology, or demand generation management

Proven capability to create, qualify, and progress opportunities through a visible funnel with clear entry/exit criteria

Deep understanding of the operational and administrative processes to select and deploy marketing technology and engagement tools

Proven capability to drive results and consistently achieve commitments

Preferred

Ecommerce marketing experience is a plus

Benefits

Health insurance

401(k)

Profit sharing

Disability

Life insurance

Paid time off

Voluntary benefits

Company

Tennant Company

Glassdoor3.6

Tennant Company is a recognized leader of the cleaning industry.

Founded in 1870

Eden Prairie, Minnesota, USA

1001-5000 employees

https://www.tennantrecon.com

H1B Sponsorship

Tennant Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (7)

2023 (4)

2022 (3)

2021 (2)

2020 (3)