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GE Appliances, a Haier company · 1 month ago

Senior Manager, Technology & Innovation Communications

Louisville, KY

Full-time

Hybrid

Senior Level

7+ years exp

GE Appliances, a Haier company, is the fastest-growing appliance company in the U.S. and is looking for a Senior Manager of Technology & Innovation Communications to shape narratives around innovation and technology. The role involves developing engaging content, building media relationships, and leading communication strategies to enhance the company's reputation in technology.

Consumer Goods

No H1B

Responsibilities

Develop narratives that make complex topics — including digital transformation, AI, and ecosystems — understandable and engaging for a wide range of audiences

Create high-quality content across formats such as press releases, executive bylines, media briefings, digital copy, and thought leadership pieces

Build and maintain strong relationships with technology, business, and consumer media outlets

Secure impactful coverage that positions GE Appliances as a leader in smart technology, AI, connected ecosystems, and emerging technologies

Lead multi-platform campaigns showcasing new product categories, SmartHQ innovations, growth channels such as Air & Water, and ecosystem partnerships

Identify opportunities to share stories across earned, owned, shared, and paid channels

Provide trusted communications counsel to senior leaders on technology and innovation

Strengthen connections across partner ecosystems, including technology companies, retailers, energy providers, digital platforms, and industry groups

Support proactive and responsive communications related to technology, regulation, or product adoption

Contribute to crisis communications preparedness and response

Collaborate on corporate, product, and brand communications efforts as needed

Qualification

Technology storytellingMedia relationsDigital platformsCrisis communicationsCross-functional projectsEditing skillsExecutive presencePresentation skills