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Alpha Lion · 1 month ago

Director of Paid Media - Remote

United States

Full-time

Remote

Director/Executive

$120K/yr - $150K/yr

7+ years exp

Alpha Lion is a leading company in sports nutrition, recognized for its explosive growth and commitment to personal excellence. They are seeking a Director of Paid Media to develop and manage the end-to-end paid media strategy, focusing on customer acquisition and creative performance.

FitnessHealth CareWellness

Responsibilities

Forecast budget allocation per channel and funnel based on efficiency targets and scale goals

Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation

Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives

Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities

Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels

Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics

Lead a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts

Continuously analyze and rebalance spend across varied concepts and angles to uncover untapped audiences and prevent creative fatigue

Own the weekly performance analysis for the creative testing framework, aimed at finding new winners and scalable angles

Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC

Lead Creative Strategists to drive data-backed creative iterations, leveraging direct response principles and consumer psychology

Run frequent analysis and revisions to guarantee proper ad spend diversification on multiple concepts and angles to untap new buckets of audiences and reduce fatigue

Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets

Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements)

Collaborate with CRO to design and deploy A/B tests improving core metrics: Margin, CAC, Subscription Rate, PpV, and AOV

Design and document cross-functional workflows linking creative, forecasting, and unit economics for acquisition goals

Maintain up to date SOPs for all creative and media buying processes, including optimization rules, scaling protocols, and campaign setup

Implement continuous process improvement to ensure speed, scalability, and quality in execution

Qualification

Paid Media StrategyMeta AdsGoogle AdsCreative StrategyBudget ManagementAnalytical SkillsData-driven Decision MakingCross-functional LeadershipCreative Problem Solving