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Empower Federal Credit Union · 2 days ago

Vice President Marketing

Syracuse, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$146K/yr - $243K/yr

8+ years exp

Empower Federal Credit Union is dedicated to positively impacting members by providing affordable financial services. The Vice President of Marketing will lead the development of the credit union's brand story and marketing strategies to enhance member engagement and drive strategic growth.

BankingFinanceFinancial ServicesNon Profit

Growth Opportunities

Responsibilities

Develop and implement comprehensive digital marketing strategies to enhance online presence and member engagement

Oversee website content, SEO, SEM, social media, and email marketing campaigns to ensure consistency and effectiveness

Analyze digital performance metrics and optimize campaigns for maximum ROI

Set the vision and strategy for brand, digital, content, and campaign marketing

Develop and execute multi-channel marketing strategies to support national and regional new member goals

Align marketing goals and metrics with credit union priorities for growth, equity, and impact

Oversee marketing budget, ensuring cost-effectiveness and return on investment

Leverage data to refine strategies, improve performance, and guide decision-making

Collaborate with other senior leaders to align marketing with programmatic and organizational goals

Lead the use of Salesforce Marketing Cloud to deliver personalized, automated, and data-driven member communications across all channels

Champion the Voice of the Member by leveraging insights and feedback to inform marketing and member experience strategies

Lead initiatives to improve member experience across all touchpoints, ensuring alignment with brand values and service standards

Collaborate with internal teams to design and implement programs that enhance satisfaction and loyalty

Monitor feedback and data to identify trends and opportunities for improvement

Elevate Empower FCU’s brand position nationally through storytelling, design, and thought leadership

Ensure consistent, mission-aligned external messaging across all channels and touchpoints, including owned, earned, and paid media

Lead the development of differentiated messaging tailored to diverse audiences (e.g., prospective members, community partners, etc.)

Guide thought leadership strategy in partnership with senior leadership to increase Empower FCU’s visibility and credibility in the field

Recruit, train, mentor, and develop a team that reflects our core values, as well as manage staffing levels and associated expenses

Ensure you are continuing to develop and engage a high-performing team of Marketing Managers and team members

Conduct annual performance reviews and work with assigned team members to establish individual goals

Manage and mentor a high-performing marketing leadership team and build a culture of excellence, creativity, and innovation

Foster collaboration with key departments, especially Events & Partnerships, Community Impact, Digital Banking Experience, Operations, Lending, etc. to ensure unified messaging and marketing alignment

Partner with VPs and Sr. Leadership to generate, nurture, and convert qualified leads through marketing automation and content strategy

Implement scalable systems and operations to improve team efficiency and performance tracking

Represent the marketing function internally, contributing to strategic planning and cross-functional initiatives

Build and maintain strong relationships with industry influencers, community leaders, and external stakeholders to enhance the credit union’s brand visibility

Represent the credit union at industry events and networking opportunities to promote the organization and foster partnerships

Collaborate with marketing and communications teams to develop and implement strategies for promoting events, partnerships, and sponsorships

Partner with other departments to align marketing strategies with organizational objectives

Serve as a strategic advisor on initiatives impacting member engagement and brand positioning

Perform additional duties as assigned

Qualification

Digital Marketing StrategySalesforce Marketing CloudBrand DevelopmentData AnalyticsTeam LeadershipFinancial Services ExperienceIntegrated Marketing StrategiesVendor ManagementProject ManagementStrategic ThinkingEmpathyCommunication SkillsCollaboration SkillsAdaptability

Required

8 to 10 years of progressive marketing experience within the financial services industry, including 5+ years in a senior leadership role

Proven track record developing and executing integrated marketing strategies that drive measurable growth

Hand-on experience with Salesforce Marketing Cloud (or similar marketing automation platforms) for campaign management, segmentation, and personalization

Experience leading brand development, messaging, and thought leadership initiatives in mission-driven organizations

Deep expertise in digital marketing, including performance marketing, email, SEO/SEM, and social media

Strong people leadership skills with a track record of building and managing diverse, high-performing teams

Demonstrated ability to use data and analytics to inform strategy and improve marketing performance

Skilled collaborator with experience partnering across departments at a financial institution

Excellent communication and storytelling skills with a strong grasp of audience segmentation and message alignment

Knowledge of industry regulations and compliance requirements

Proficient in project management and marketing analytics tools

Willingness to travel for events and industry conferences

A bachelor's degree in Marketing or Business preferred

Preferred

Candidates with equivalent formal certifications or professional experience in digital marketing, member experience, financial services, or related fields are also encouraged to apply

Benefits

Medical and Dental Insurance

401K with Employer Match

Holiday Pay

Paid Time Off

Company

Empower Federal Credit Union

Empower Federal Credit Union is a full-service financial institution that provides savings, loan, and transaction services to members in Central New York, and in eight counties in New York State.

Founded in 1939

Syracuse, New York, USA

201-500 employees