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Wpromote · 1 month ago

Director, Programmatic B2B

United States

Full-time

Remote

Director/Executive

$120K/yr - $140K/yr

6+ years exp

Wpromote is a leading digital marketing agency, and they are seeking a Director, Programmatic to oversee the programmatic buying division for B2B clients. This role involves managing day-to-day operations, developing team members, and ensuring successful delivery of programmatic campaigns while fostering strong relationships with clients and partners.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity

Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI)

Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions

Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence

Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution

Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions

Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes

Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs

Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers

Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts

Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions

Representing the agency externally at B2B-focused industry events, conferences, and with tech partners

Qualification

B2B programmatic strategyDSP expertiseCampaign managementAnalytical fluencyClient relationship managementAudience segmentationCross-channel collaborationExecutive communicationThought leadershipData privacy trendsTeam management

Required

6+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment

Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization

Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM integrations for audience activation

Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity → Revenue)

Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation platforms

Executive-ready communication skills, capable of distilling technical programmatic details into actionable business insights

Ability to collaborate across disciplines—creative, media, strategy, and analytics—to deliver integrated B2B demand programs

Innate curiosity and a forward-looking perspective on evolving B2B ad tech, data privacy, and audience intelligence trends