Archer Meat Snacks · 3 days ago
Sr. Director of Sales Strategy
Los Angeles, CA
Full-time
Hybrid
Director/Executive
$175K/yr - $200K/yr
10+ years expArcher Meat Snacks is the fastest-growing jerky brand in the Natural and Specialty Channel, seeking a Sr. Director of Sales Strategy to architect and accelerate the company’s commercial growth. The role involves leading sales strategies, collaborating cross-functionally, and ensuring that commercial execution aligns with brand and financial goals.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Own enterprise-wide sales strategies aligned with brand, category, and financial objectives
Lead annual planning (AOP) and long-range sales planning
Set channel priorities, distribution objectives, and promotional frameworks
Partner with Marketing, Customer Development, Category Management, and Finance to ensure cohesive commercial execution
Define, monitor, and analyze key KPIs (pricing performance, promotions, assortment, customer profitability)
Build dashboards, tools, and reporting frameworks that enhance sales decision-making
Lead and mentor the Sales Planning Manager to optimize tools, processes, and tactical execution
Shape Archer’s pricing architecture, promotional strategy, and trade investment allocation
Lead price advance processes and scenario modeling
Oversee line review strategy, kick-offs, and cross-functional alignment around distribution and investment priorities
Guide portfolio prioritization across core, innovation, and customer-specific initiatives
Partner with Marketing to align activation plans, innovation launches, and brand priorities
Work with Finance to model revenue, trade, margin impacts, and pricing scenarios
Collaborate with Supply Chain to ensure execution feasibility and demand alignment
Support commercialization processes with customer insights and strategic recommendations
Establish and maintain best-in-class sales estimating and forecasting processes
Build models and dashboards that translate complex data into actionable commercial insights
Leverage syndicated data (SPINS, Nielsen, IRI), TPM tools, CRM, and BI dashboards
Provide senior leadership with strategic insights on category trends, competitive shifts, and retailer opportunities
Partner with Customer Development and Category teams to build retailer-specific strategies
Enhance joint business planning (JBP) with insights, promotional frameworks, and assortment recommendations
Participate in key customer meetings to ensure field execution aligns with strategic objectives
Build, coach, and mentor a high-performing sales strategy organization
Equip Sales leadership and field teams with playbooks, frameworks, and data-driven tools
Serve as a trusted advisor to the SVP of Sales and Executive Leadership Team
Qualification
Required
10+ years in Sales Strategy, Revenue Growth Management, Commercial Leadership, or related CPG roles
Deep experience developing sales growth strategies, pricing architecture, and trade optimization
Track record supporting major retailers (Walmart, Target, Kroger, Costco, Sam's, Amazon, etc.)
Strong experience leading AOP, long-range planning, and sales target-setting
Expertise in syndicated data (SPINS, Nielsen IQ, IRI) and commercial tools (TPM, PromoMash, CRM, BI dashboards)
Proven ability to influence cross-functional stakeholders and drive clarity in fast-paced environments
Strong communicator with exceptional executive storytelling capabilities
Entrepreneurial mindset, high bias for action, and comfort with ambiguity
Bachelor's degree in Business, Marketing, Finance, or related field
Preferred
MBA preferred
Benefits
Competitive compensation
PTO
100% employer-paid medical, dental, and vision insurance
Company
Archer Meat Snacks
At Archer, we make no-brainer, no-compromise, deliciously satisfying meat snacks for anyone and any moment.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$22MKey Investors
Monogram Capital Partners
2020-02-11Series C· $12M
2018-09-17Series B· $10M
2017-07-21Series B
Leadership Team
Eugene Kang
CEO & Founder
Recent News
2024-05-05
Company data provided by crunchbase