Premier Inc. · 3 days ago
Director, Marketing Communications
Charlotte, NC
Full-time
Onsite
Director/Executive
$113K/yr - $188K/yr
7+ years expPremier Inc. is a leading company in the healthcare sector, seeking a Director of Marketing Communications to oversee content marketing and thought leadership initiatives. This role involves managing a team, developing comprehensive marketing assets, and ensuring alignment with enterprise goals to enhance brand awareness and drive engagement throughout the buyer journey.
Health CareHospitalMedical
Responsibilities
Ability to support and manage team to goals and key performance metrics
Ability to serve as a strategic counselor and spokesperson to internal and external audiences
Accountable for specific content marketing initiatives to drive traffic, engagement and leads that deliver sales and retention
Accountable for supporting share of voice metrics and delivering marketing-influenced pipeline, pursuant to FY goals
Partner with business unit leadership to identify, create and align content to drive business priorities
Measurement and optimization of the content program will be required on a regular and ongoing basis
Collaboration with creative and marketing resources, including designers, writers, and digital and product marketers will be necessary
Expert in capturing mindshare of healthcare provider, payor and life sciences executives
Understands all content types: paid, earned, owned, shared – and supports a strategy for channel and messaging alignment for maximizing results
Understands the principles of agile marketing and communications. Expert in robust, multichannel campaigns and activities across the marketing communications ecosystem
Qualification
Required
7 or more years of applicable experience
Bachelors (Required)
Ability to support and manage team to goals and key performance metrics
Ability to serve as a strategic counselor and spokesperson to internal and external audiences
Accountable for specific content marketing initiatives to drive traffic, engagement and leads that deliver sales and retention
Accountable for supporting share of voice metrics and delivering marketing-influenced pipeline, pursuant to FY goals
Partner with business unit leadership to identify, create and align content to drive business priorities
Measurement and optimization of the content program will be required on a regular and ongoing basis
Collaboration with creative and marketing resources, including designers, writers, and digital and product marketers will be necessary
Expert in capturing mindshare of healthcare provider, payor and life sciences executives
Understands all content types: paid, earned, owned, shared – and supports a strategy for channel and messaging alignment for maximizing results
Understands the principles of agile marketing and communications
Expert in robust, multichannel campaigns and activities across the marketing communications ecosystem
Remain in a stationary position for prolonged periods of time
Be adaptive and change priorities quickly; meet deadlines
Attention to detail
Operate computer programs and software
Ability to communicate effectively with audiences in person and in electronic formats
Day-to-day contact with others (co-workers and/or the public)
Making independent decisions
Ability to work in a collaborative business environment in close quarters with peers and varying interruptions
Preferred
Agency background with proven ability to execute across channels
Healthcare Industry Knowledge
Journalism, PR, Communications, Marketing, English, Business
Ability to create compelling content for various personas and buyer stages, while building community and trust across the business units
Writing and Editing
Strategic Thinking
Sophisticated Communication and Client-Management Skills
Bachelor's degree
Benefits
Health, dental, vision, life and disability insurance
401k retirement program
Paid time off
Participation in Premier’s employee incentive plans
Tuition reimbursement and professional development opportunities
Perks and discounts
Access to on-site and online exercise classes
Company
Premier Inc.
Premier, Inc. is a leading technology-driven healthcare improvement company, providing solutions to two-thirds of all healthcare providers in the U.S.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-09-22Acquired
2013-10-10IPO
Leadership Team
Gregory Montano
Vice President/Senior Vice President, Technology and Financial Operations
Bruce Radcliff
President, Supply Chain Services
Recent News
2025-11-25
Morningstar.com
2025-11-22
Company data provided by crunchbase