Reddit, Inc. · 2 months ago
Senior Product Adoption Strategist (Shopping)
Reddit is a community of communities that fosters open and authentic conversations on the internet. The Senior Product Adoption Strategist will drive the adoption of Shopping ads products within the Global Sales organization, partnering with Sales to onboard and grow advertisers while advocating for their needs within Reddit’s R&D organization.
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Responsibilities
Drive Growth: Lead efforts to scale the adoption of Reddit’s Shopping ads products, increasing advertiser engagement and revenue
Develop Channel Strategies: Create and implement sales strategies tailored to Shopping ads programs in support of Large Customer Sales (LCS) and Mid-Market advertisers and sales teams worldwide
Engage Clients: Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities
Enable Sales: Customize enablement for sales by channel and ensure that teams have the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's Shopping ad products
Leverage Partners: Work with 3P partners to accelerate Shopping ads growth
Foster Feedback Loop: Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development
Measure results: Partner with Sales and Strategy & Operations leadership to track progress to goal and identify steps that can be taken to accelerate outcomes
Qualification
Required
5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries
A strong background in product adoption, growth, or sales strategy within the digital advertising industry
Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success
Proficient in Google Suite and Salesforce
Passion for understanding client needs and delivering solutions that drive their success
Preferred
Direct Shopping product and/or eCommerce experience
Solid familiarity with data analysis techniques and tools such as Mode, Tableau, and Salesforce to track key metrics and outcomes
Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently
Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders
Benefits
Comprehensive Healthcare Benefits and Income Replacement Programs
401k Match
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Reddit Global Days off
Generous paid Parental Leave
Paid Volunteer time off
Company
Reddit, Inc.
Reddit is the heart of the internet, where millions of people get together to talk about any topic imaginable.
H1B Sponsorship
Reddit, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (99)
2024 (63)
2023 (76)
2022 (70)
2021 (68)
2020 (39)
Funding
Current Stage
Public CompanyTotal Funding
$1.33BKey Investors
FidelityVy CapitalTencent
2024-03-21IPO
2021-08-12Series F· $410M
2021-02-08Series E· $367.95M
Recent News
2026-01-22
initialized.com
2026-01-21
2026-01-16
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