General Mills · 16 hours ago
Sr. Associate Brand Manager
Minneapolis, MN
Full-time
Hybrid
Senior Level
$92K/yr - $153K/yr
6+ years expGeneral Mills is a company that prioritizes making food the world loves. The Senior Associate Brand Manager will lead teams across functions, make high-impact business decisions, and develop innovative brand marketing strategies that drive growth and brand equity.
Food and BeverageFood ProcessingManufacturingSnack FoodWholesale
No H1B
Responsibilities
Develop and execute brand strategies that connect with consumers through modern marketing approaches
Work closely with Consumer Insights to uncover trends and identify innovative business opportunities
Lead purpose-driven brand-building initiatives that align with growth strategies
Own and manage P&Ls, driving revenue growth, profit, and market share
Influence key decisions across the 4Ps—Product, Price, Place, and Promotion
Oversee demand planning and forecasting by leveraging business insights
Lead product innovation and commercialization initiatives that drive brand success
Act as the hub of the wheel, leading cross-functional teams across sales, R&D, finance, and operations
Partner with Sales to develop compelling customer strategies that drive category growth
Execute brand-building, innovation, and business model ideas that shape the future of our brands
Mentor, lead, and develop junior level brand talent
Qualification
Required
Bachelor's degree with 6+ years of proven experience in Brand Marketing, Finance, Sales, Consulting, or a leadership development program, showcasing a track record of impact and results
Demonstrated success working in a large, matrixed organization, with a strong grasp of P&L mechanics and strategic decision-making
Experience in CPG or related consumer-driven industry
Experience owning or influencing the P&L for a brand or product line
Demonstrated experience mentoring, leading, or developing junior talent
Proven analytical skills to assess complex data, generate insights, and shape business strategies
Showcased ability to lead cross-functional teams, manage projects effectively, and drive execution against strategic objectives
Strong communication and influencing skills with a history of successfully aligning teams and stakeholders
A bias for action, with the ability to navigate ambiguity and deliver results in a fast-paced environment
Preferred
MBA (or actively pursuing one)
Ability to balance short-term performance with long-term brand health
Experience with forecasting, strategic revenue management, and commercialization
Benefits
401k match
Full relocation benefits for eligible candidates
Foundation of health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support and perks
Annual incentive program
Company
General Mills
General Mills is a food company that manufactures and markets branded consumer foods.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.7B2024-10-15Post Ipo Debt· $2.7B
1928-11-30IPO
Leadership Team
Asheesh Saksena
Chief Growth Officer
Jacqueline R. Williams Roll
Chief Human Resources Officer
Recent News
2026-01-07
Company data provided by crunchbase