RoMac Building Supply · 1 month ago
Digital Marketing Specialist
Wildwood, FL
Full-time
Onsite
Entry, Mid LevelRoMac Building Supply is a locally owned business dedicated to strong community ties and delivering the best customer experience. The Digital Marketing Specialist will enhance the company's online visibility through search performance, paid advertising, and social media management while collaborating closely with the marketing team.
Building MaterialConstructionManufacturing
Responsibilities
Update website content, layout, and internal linking to support higher placement in search results
Maintain Google Business Profiles by updating services, hours, photos, posts, and attributes
Improve placement on maps and strengthen visibility for each location
Secure backlinks through vendors, partners, and relevant organizations
Prepare and publish blog content written by the Brand and Marketing Specialist
Review website activity and recommend steps that support sales goals
Track changes in platform behavior and monitor engagement patterns
Provide performance reports that identify opportunities to expand reach
Maintain accurate information on all company social pages
Supply data and observations that support planning led by the Director of Marketing
Create and manage Google Ads campaigns
Adjust keywords, targeting, and budgets based on performance data
Share results and recommendations with the Director of Marketing
Track website performance, search placement, Google Business Profile activity, advertising results, and social metrics
Prepare reports that show progress, concerns, and required adjustments
Identify opportunities that strengthen the company’s digital presence and support sales teams
Work with the Brand and Marketing Specialist to ensure content and visuals meet digital requirements
Coordinate with the Video Production Specialist when video materials are needed online
Communicate with departments to maintain accurate information across digital platforms
Qualification
Required
Experience improving digital performance with measurable results
Skill in SEO practices, Google Business Profile management, map ranking improvements, backlink development, and digital advertising
Ability to review data, identify trends, and provide clear recommendations
Familiarity with Google Analytics, Search Console, and website content systems
Strong organization and attention to detail
Comfortable working on-site and collaborating with a cross-department team
Florida Driver's License (Required)
Ability to Commute: Wildwood, FL 34785 (Required)
Benefits
401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Company
RoMac Building Supply
Since 1945, RoMac Building Supply has proudly served Central Florida as a locally owned, family-held company rooted in community values and recognized for delivering top-quality building materials and service.
Founded in 1945
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Don Magruder
Chief Executive Officer
Dan Robuck
Chief Financial Officer
Company data provided by crunchbase