JLG Industries · 2 days ago
Director - Digital Technology & Commerce Platforms – Access Segment
Frederick, MD
Full-time
Onsite
Director/Executive
$137K/yr - $253K/yr
10+ years expJLG Industries, an Oshkosh Company, is a global leader in the access market, providing innovative solutions and quality equipment. The Director - Digital Technology & Commerce Platforms will lead the strategy and delivery of digital systems, including eCommerce and CRM, to enhance customer satisfaction and support business growth.
Manufacturing
Hiring Manager
Amber Gilkeson
Responsibilities
Help to define and lead the enablement of Access segment’s eCommerce and digital technology sales strategy, including online parts ordering, dealer portals, and self-service capabilities
Own the platform architecture, reliability, and integration roadmap in partnership with the DT enterprise architecture team
Partner with Marketing, Sales, and Product Management to champion digital customer journeys—from product research through purchase and post-sale support—delivering measurable business value
Use data analytics to identify opportunities for improving online sales conversion, lead capture, and customer retention
Lead the technology roadmap for brand websites (e.g., JLG.com, JerrDan.com, etc.) ensuring platform reliability, cybersecurity compliance, and integration with analytics, personalization, and marketing technology systems
Oversee site performance, technology selection and adoption, and global localization efforts
Ensure sites comply with Oshkosh standards, accessibility requirements, and cybersecurity best practices
Integrate and maintain marketing technology platforms (e.g. analytics, SEO/SEM tools, personalization engines) within a secure and governed technology stack
Own the strategy and governance for the Access digital CRM ecosystem (e.g., Salesforce) to improve visibility into customer relationships, sales pipelines, and marketing performance
Collaborate with regional sales teams to define data-driven lead management, account segmentation, and reporting practices
Drive marketing automation initiatives that enhance dealer communications, nurture campaigns, and digital engagement
Partner with DT and Corporate Digital teams to ensure data accuracy, system interoperability, and adherence to enterprise architecture
Own the technical roadmap and lifecycle management for all customer-facing digital systems, ensuring adherence to cybersecurity, data privacy, and ITIL support standards
Lead a high-performing digital team across development, release management, productions support, and customer experience functions
Partner with internal stakeholders and external agencies to deliver world-class digital solutions
Establish governance frameworks for digital assets, content, and customer data management
Manage budgets, vendor contracts, and performance metrics for all digital initiatives
Serve as the digital thought leader within the Access segment, driving innovation that supports Oshkosh’s mission of 'making a difference in people’s lives.'
Qualification
Required
Bachelor's degree in Business, Information Systems, or a related field; MBA preferred
10+ years of progressive experience in digital commerce, marketing technology, or CRM leadership roles, preferably in a B2B or industrial/manufacturing environment
Demonstrated success leading digital transformation or eCommerce initiatives in a global organization
Deep expertise with platforms such as Salesforce, Oracle Commerce, Sitecore, and Google tools (or similar)
Proven ability to translate complex business needs into scalable, customer-focused digital solutions
Exceptional leadership, communication, and collaboration skills
Preferred
Familiarity with dealer distribution networks, equipment lifecycle management, and connected product experiences
Experience leading digital programs supporting aftermarket parts sales, service portals, or digital configurators
Understanding of industrial equipment or heavy machinery markets
Experience managing multilingual, multi-brand websites across global regions
Benefits
Competitive total rewards package
People-first culture
Opportunities to support team member growth and success
Company
JLG Industries
JLG Industries is an American designer, manufacturer and marketer of access equipment.
5001-10000 employees
H1B Sponsorship
JLG Industries has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2006-10-17Acquired
Leadership Team
Rick Smith
Sr Director, Global Product Training
Recent News
PR Newswire UK
2025-09-12
2025-09-08
Company data provided by crunchbase