Walmart Canada · 4 months ago
Director, Personalization Strategy & Activation - Martech
Bentonville, AR
Full-time
Onsite
Director/Executive
$110K/yr - $220K/yr
6+ years expWalmart Canada is seeking a strategic leader for the role of Director, Personalization Strategy & Activation. This position involves driving the enterprise personalization strategy and leading a cross-functional team to deliver advanced, data-driven personalization capabilities.
DeliveryRetailShopping
Responsibilities
Establish and own the overarching personalization strategy for all member experiences, ensuring alignment with top-level business objectives
Develop a multi-year personalization roadmap that connects strategic goals to concrete execution milestones and business outcomes
Lead the prioritization of initiatives based on business impact, technical feasibility, and member value
Champion and lead a test-and-learn culture, overseeing the design and execution of innovation pilots to evaluate emerging personalization capabilities
Translate successful pilots into scalable, always-on programs by creating clear documentation and playbooks for the broader organization
Partner closely with data science and analytics teams to establish robust success metrics, control groups, and learning agendas
Act as the primary translator and strategic bridge between marketing and technical teams (engineering, data science, and product)
Lead the requirements definition, use case design, and cross-functional alignment processes to ensure seamless implementation and adoption of personalization technologies
Simplify complex technical capabilities into clear, business-friendly frameworks and strategic use cases that resonate across the organization
Build and embed scalable processes, frameworks, and governance standards that enable our marketing teams to deploy personalization efficiently and at scale
Oversee the creation of best-in-class workflows, including intake processes and QA protocols, to ensure high-quality, low-friction launches
Serve as a key leader in training and enablement, building institutional knowledge and promoting best practices for personalization tools and capabilities across the organization
Define and measure the business impact of personalization programs, translating results into strategic insights that inform future roadmap prioritization
Partner with analytics to quantify incremental revenue, engagement, and retention lift from all personalization activations
Establish enterprise-level reporting routines and dashboards that provide a clear view of performance to key stakeholders and leadership
Qualification
Required
Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field
3 years' supervisory experience
Preferred
Digital marketing (for example, affiliate marketing, display advertising)
Leading a cross-functional team
Benefits
401(k) match
Stock purchase plan
Paid maternity and parental leave
PTO
Multiple health plans
Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase