Archer Meat Snacks · 1 week ago
Social Media & Influencer Manager
Archer Meat Snacks is the fastest-growing jerky brand in the Natural and Specialty Channel, seeking a Social Media & Influencer Manager to enhance their online presence. The role involves developing social media strategies, managing influencer programs, and creating engaging content to connect with the community and drive business impact.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Develop Archer’s full social media strategy and evaluate emerging platforms
Own the 60-90 day content calendar aligned to the Marketing Calendar
Lead content creation across all platforms using agency creative, influencer/UGC, and internal production
Explore and apply new AI-based tools for content development
Collaborate with the Sales team to build content supporting new retail distribution
Ensure new product launches are supported through social content
Amplify the Archer x Dodgers partnership through social activations
Identify and evaluate co-branded giveaway opportunities
Manage daily community engagement across platforms
Use social listening tools to monitor trends, identify cultural moments, and inform content
Manage the external influencer agency, including briefs, approvals, scripts, and reposting
Oversee always-on and campaign-specific influencer programs
Evaluate creators for TikTok Shop opportunities
Identify opportunistic creator partnerships aligned with brand goals
Partner with the media agency to determine high-performing posts for boosting and support paid social activation
Support broader digital marketing initiatives including SMS, newsletter development, and digital brand collaborations
Qualification
Required
~5 years of Social Media and Influencer Management experience
Strong creative eye and understanding of aligning social content to brand strategy
Familiarity with content creation tools (Canva), social media management tools (Sprout Social), and social listening platforms
Ability to identify and leverage new creative tools, including AI-driven platforms
Strong communication skills and ability to collaborate cross-functionally
Comfortable balancing multiple priorities in a fast-paced environment
Can-do attitude, proactive mindset, and eagerness to grow personally and professionally
Comfortable with ambiguity and capable of building processes without prior examples or guidance
Preferred
Experience in consumer packaged goods strongly preferred
Benefits
100% employer-paid medical, dental, and vision insurance
PTO
Company
Archer Meat Snacks
At Archer, we make no-brainer, no-compromise, deliciously satisfying meat snacks for anyone and any moment.
Funding
Current Stage
Growth StageTotal Funding
$22MKey Investors
Monogram Capital Partners
2020-02-11Series C· $12M
2018-09-17Series B· $10M
2017-07-21Series B
Recent News
2024-05-05
Company data provided by crunchbase