Tinuiti · 2 days ago
Paid Social, Strategist
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $95K/yr
5+ years expTinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media. The Paid Social Strategist will plan and improve Paid Social programs to drive customer growth and revenue, utilizing data and creative insights to optimize performance and reduce waste.
AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising
Responsibilities
Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty
Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact
Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative)
Teach clients and teammates, and document what works so others can reuse it
Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). Test small, prove value, then scale
Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools
Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence
Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes
Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets)
Help your Pod adopt better ways of working
Seeks feedback, pushes craft excellence, and embraces technology and change
Prioritizes client outcomes with innovation, precision, and proof
Acts with speed, eliminates waste, and holds themself accountable
Qualification
Required
5+ years managing Paid Social across Meta and TikTok
Hands-on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA
Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV
Senior stakeholder-ready storytelling; influence across functions; client-facing presence
Preferred
Experience with Pinterest, Snapchat, or Reddit is a plus
Benefits
Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Company
Tinuiti
Tinuiti is a data-driven digital marketing agency specializing in full-service online marketing.
1001-5000 employees
H1B Sponsorship
Tinuiti has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (2)
2022 (5)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Antares
2020-12-02Acquired
2019-08-22Debt Financing
Leadership Team
Zach Morrison
Chief Executive Officer
Justin Manus
Chief Technology Officer
Recent News
Media Post
2025-12-04
2025-11-20
Company data provided by crunchbase