Whisker · 1 week ago
Creative Strategist
Auburn Hills, MI
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expWhisker is redefining what it means to live with cats by designing intelligent systems that enhance feline companionship. The Creative Strategist will lead the Performance Sprint Studio, focusing on high-impact creative for paid social and performance channels, while transforming insights into actionable content strategies.
ConsumerConsumer GoodsPet
Responsibilities
Leads the Performance Sprint Studio—a dedicated in-house team focused on high-velocity, high-impact creative built for paid social and performance channels
Develops and executes the content strategy that fuels awareness, engagement, and conversion at scale
Uses cultural insight, platform trends, and behavioral psychology to inform creative direction and testing
Partners with Performance, Brand, and Media teams to translate audience data and test results into evolving creative frameworks
Architects the creative testing roadmap—defining what we test, how we learn, and how those insights scale across the organization
Oversees ideation, scripting, and production of thumb-stopping video and static creative for Meta, TikTok, YouTube, and emerging channels
Builds a system that balances creative quality with speed—enabling hundreds of assets per month without losing Whisker’s voice or design standard
Analyzes performance data to identify winning ideas and creative attributes; evangelize insights to inform broader brand content
Develops relationships with platform partners and creators to stay ahead of evolving content trends and tools
Serves as Whisker’s cultural radar—understanding what moves audiences and when to move with them
Will perform additional responsibilities when required
Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines
Qualification
Required
BA/BS in Creative, Marketing or Business
10+ years of experience in creative strategy, social content, or performance storytelling—ideally within DTC, tech, or high-growth consumer brands
Proven track record building or leading in-house creative teams optimized for performance and agility
Deep platform expertise—Meta, TikTok, YouTube, Reddit, and emerging channels—plus an instinct for what works where
Strong understanding of audience psychology, creative testing, and data-backed storytelling
Demonstrated ability to synthesize insights from data, culture, and conversation into actionable creative direction
Exceptional leadership and communication skills—able to unite creative, performance, and product teams around a shared creative vision
Comfortable operating in a fast-paced environment where iteration, speed, and results matter
Must have a cat—your ability to understand our cats and cat parent users is critical to success
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)
Preferred
Experience leading creator partnerships or influencer-driven content strategies
Familiarity with AI-assisted creative tools and platform optimization tech
Background in behavioral science, sociology, or digital anthropology
Benefits
Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401K match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education Support
On-site gym with Peloton
Referral program
Company
Whisker
Maker of the highest-rated automatic, self-cleaning litter box on the market, used by more than 1,000,000 pet parents.
501-1000 employees
H1B Sponsorship
Whisker has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (6)
2023 (1)
2022 (2)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$31MKey Investors
Pondera Holdings
2019-12-01Private Equity· $31M
Leadership Team
Jacob Zuppke 🐈
President & CEO
Jeannette Conner
Senior EA to the CEO
Recent News
2026-01-09
Techlicious Latest Articles
2025-12-12
Media Post
2025-12-05
Company data provided by crunchbase