Tithe.ly · 2 months ago
Vice President of Marketing
United States
Full-time
Remote
Director/Executive
$187K/yr - $232K/yrTithe.ly is a fully remote, vertical SaaS fintech company dedicated to serving the local church. The Vice President of Marketing will develop and execute the marketing strategy to drive awareness and adoption of Tithely’s church technology products while overseeing demand generation and building a high-performing team.
Computer Software
No H1B
Responsibilities
Accelerate Lead Generation and Trial Conversion
Partner closely with the Chief Revenue Officer, Director of Demand Generation, Sales leader, and Growth Product Manager to align marketing strategies with pipeline and revenue goals
Oversee the full marketing funnel, from awareness to paying customer. Create high-quality leads, nurture prospects, and partner with Growth to drive trial sign-ups and a first-time use experience that converts trials into paying customers
Drive product-led growth (PLG) strategies that increase trial adoption, activation, and expansion across the Tithely product suite
Collaborate with Product leadership to enhance in-product cross-sell and lifecycle marketing that deepens customer adoption
Support Tithely’s move up market with lead generation strategies like account-based marketing, webinars, and events to increase inbound demand from mid-sized and large prospects
Lead Strategic Marketing Planning
Translate company strategy into actionable go-to-market plans and integrated campaigns across digital, product, and event channels
Leverage data and insights to optimize spend, forecast results, and inform leadership decisions
“Test and Learn” mindset and practices that increase conversion rates and ROI of marketing assets
Create operating mechanisms that increase speed of execution and accountability, while also building a team culture of excellence and collaboration
Partner cross-functionally with Product, Sales, Growth, and Customer Experience to deliver cohesive, outcome-oriented programs that drive measurable business results
Elevate Brand, Storytelling, and Events
Activate Tithely’s “Simply Serve” brand positioning, ensuring authentic alignment with our mission to serve the Church
Oversee creative direction, messaging, and content strategy that fuels brand awareness, thought leadership, and SEO performance
Lead the strategy and execution of events, webinars, and community initiatives that expand Tithely’s influence and brand recognition within the global church ecosystem
Ensure a consistent, compelling narrative across all marketing touchpoints, from digital campaigns to customer stories
Manage agency relationships and partnering with them to increase brand awareness
Build and Develop a High-Performing Team
Lead and mentor the marketing department, including functional leaders and individual contributors across all disciplines
Design structure, processes, and systems to increase efficiency, accountability, and clarity
Foster a culture of creativity, collaboration, and data-driven decision-making rooted in Tithely’s mission and values
Establish clear metrics for success and coach teams to deliver measurable impact
Qualification
Required
Proven ability to scale paid advertising efficiently
Experience optimizing a conversion funnel
Experience with product-led growth (PLG) strategies, including driving user acquisition, activation, and retention through multiple products and brands
Experience setting up, managing, and optimizing paid advertising campaigns across digital channels including Adwords and Meta with and without the support of external agencies
Understanding of SEO best practices and experience implementing strategies to improve organic search performance
Experience with A/B testing, conversion optimization, and performance measurement of digital marketing campaigns
Benefits
Health insurance
Dental
Vision for your family
401K
Paid time off
Sick leave
Parental leave
And more.
Company
Tithe.ly
Tithe.ly is an all-in-one digital platform built to help churches grow, give, and engage.
Founded in 2015
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dean Sweetman
CEO
John Powers
Chief Financial Officer
Company data provided by crunchbase