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Goodwill Industries of Southeastern Wisconsin, Inc. · 3 hours ago

Digital Campaign Manager

Milwaukee, WI

Full-time

Onsite

Senior Level

7+ years exp

Goodwill Industries of Southeastern Wisconsin, Inc. is seeking a Digital Campaign Manager to create and manage digital marketing strategies. The role focuses on engaging customers through various platforms and optimizing campaign performance to achieve marketing goals.

AssociationCommunitiesLifestyleRetailTraining

Responsibilities

Create targeted digital campaigns utilizing provided campaign copy and creative assets

Write compelling ad copy, utilize urchin tracking module, (UTM) tags to track source, medium and campaign, manage bids and analyze campaign performance using platform tools

Create and execute paid search engine marketing, (SEM) campaigns, including creating keyword lists, setting bid strategies, monitoring, and optimizing

Target existing customers by uploading customer personal identifiable information (PII) data via application programming interfaces, (APIs) to self-service digital platforms for anonymized campaign targeting and attribution

Target new customers using platform criteria, audience segments and targeting approaches like demographics, interests, behavior, and look alike audiences

Optimize campaigns in real time to goals such as cost per click, website traffic, conversions, and other identified KPIs/success metrics

Provide campaign performance reporting in a timely fashion including success measures like return on ad spend, (ROAS), return on investment, (ROI), location traffic, website traffic, website form fills, conversions, impressions, and revenue impact

Trend data and provide insights and recommendations based on campaign performance analysis

Manage and track campaign budgets

Present campaign performance in various reports monthly and in meetings as necessary to coworkers and leaders

Serve as subject matter expert for campaign strategy by staying informed of digital advertising and social media industry developments and adapting to the latest trends

Strong digital and data analytics capabilities to interpret and communicate effective campaign outcomes, as well as leveraging data to further inform future campaign planning

May provide training to coworkers or others in the organization

Manages low to moderately complex projects within the department

Articulates intended outcomes, effectively plans work for self and others, gives direction, resolves issues, and holds other accountable

May serve in formal project roles such as team member or subject matter expert

Engages effectively in change affecting her/him, communicating appropriately with supervisor

Follows through on learning, skill building, and practice necessary to adapt to change

Assesses impact when managing projects

Communicates effectively with stakeholders

Plan appropriately to meet the needs of impacted individuals

Solves highly complex problems

Identifies key barriers/core problems and applies problem solving skills to deal creatively with complex situations

Expert knowledge of particular field of specialization

Advanced knowledge of organization’s technologies and practices

Understands social trends driving Goodwill's community engagement initiatives, and champions initiatives

Is aware of Goodwill’s community partner organizations and participates in volunteer opportunities as pertains to role and interest

Participates in industry/knowledge groups

Responsible for completing other duties/responsibilities as assigned

Qualification

Digital marketing strategiesSEM toolsCampaign performance analysisData analyticsDigital attribution marketingCustomer PII dataCommunity engagementSituational adaptabilityDrives resultsEnsures accountabilityProject managementProblem solvingCustomer focusEffective communication

Required

Associates Degree or experience equivalency, and a minimum of 7 years' experience preferred in planning and executing successful digital marketing campaigns

Must have previously demonstrated digital marketing experience including digital attribution marketing, utilizing customer PII data, understanding the rules and regulations governing data privacy, and effective digital advertising campaign management; Retail marketing experience a plus

Must have previous experience utilizing a SEM tool like SEMrush, Similarwb or Ahrefs for the creation of SEM campaigns