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SPS · 2 days ago

Director of Marketing

Los Angeles, CA

Full-time

Hybrid

Director/Executive

$135K/yr - $145K/yr

10+ years exp

SPS is an award-winning leader in Enterprise Workplace and Technology Business Solutions, and they are seeking an accomplished Marketing Director to design and execute innovative, data-driven marketing strategies. This senior, hands-on leadership role requires deep expertise in Account-Based Marketing, modern MarTech, and digital demand generation to elevate SPS’s brand and accelerate revenue growth.

ConsultingDocument ManagementHuman ResourcesOutsourcing

Responsibilities

Develop and lead integrated marketing strategies to drive brand awareness, market penetration, and revenue growth

Champion SPS’s market positioning and ensure consistent, compelling messaging across all marketing channels

Lead the development and continuous refinement of SPS’s ABM strategy, targeting high-value enterprise accounts

Serve as an advisor to Sales, Solutions, and Executive Leadership on market insights and marketing opportunities

Develop and lead data-driven account-based marketing (ABM) strategies targeting high-value prospects and clients leveraging data insights, intent signals, and persona-based targeting

Lead digital campaigns (email, social, paid media, SEO/SEM, webinars, and events) from strategy through optimization including analysis of campaign performance data to provide actionable recommendations to improve performance

Oversee the development of various campaign assets to yield highly professional look & feel, and within the corporate branding guidelines

Manage detailed tracking of leads from inception to close, ensuring strong alignment with the sales process

Thought-leadership and customer-centric content creation and curation of whitepapers, case studies, presentations, industry insights, and sales collateral, et. including writing from scratch

Create, curate and adapt global and local content to support regional campaigns and growth priorities

Strong ability to create and manage consistent compelling message delivery on SPS’ unique value proposition to senior enterprise audiences

Support thought leadership visibility through speaking engagements, webinars, and event hosting

Lead planning and execution for strategic events such as client summits, executive roundtables, analyst sessions, and conferences

Develop messaging, storytelling, and content for SPS to deliver at events

Host or chair events when appropriate, ensuring alignment to SPS’s narrative and brand

Manage and optimize SPS’s marketing technology stack, where possible, including marketing automation (Oracle CRM & Eloqua, ABM platforms, LinkedIn Ads, Google Ads, and analytics tools

Stay current on emerging marketing trends and technologies, introducing new processes, tools and approaches to keep company marketing at the forefront

Implement AI-driven personalization, predictive analytics, automated workflows, and modern optimization methodologies

Interpret, managed and develop executive-ready reporting and dashboards for campaign analytics, attribution, and pipeline impact. Leverage tools such as Looker Studio advanced data manipulation

Partner closely with Sales, HR, Communications, and Business Unit leaders to support integrated campaigns and enterprise initiatives

Collaborate with the sales team to enable sales activation, develop content generation ideas, deliver account insights, and produce customized collateral, follow up on leads and provide support needed to ensure tracking is enabled

Support internal communications and brand alignment projects as needed

Ensure deadlines are met while producing high-quality, professional deliverables

Qualification

Account-Based Marketing (ABM)Digital Demand GenerationMarketing TechnologyContent CreationAI-driven MarketingB2B Marketing ExperienceCRM SystemsAnalytics PlatformsEvent HostingVisual SensibilityWriting SkillsCross-Functional CollaborationProject ManagementCommunication Skills