Virta Health · 2 months ago
Channel Manager, Member Growth Ops
United States
Full-time
Remote
Senior Level
$138K/yr - $187K/yrVirta Health is on a mission to transform type 2 diabetes and weight-loss care. As a Channel Manager for Member Growth Operations, you will own the analytics, financial management, and experimentation strategy for direct mail, ensuring that campaigns resonate with members and drive applications and enrollments.
DiabetesHealth CareMedicalPersonal Health
Responsibilities
Own and scale Virta’s direct mail channel; serve as an expert internally and externally on direct mail, one of Virta’s most important and high impact marketing channels
Deliver data-driven performance management, including forecasting, A/B testing, and real-time reporting to stakeholders
Advance direct mail automation and efficiency by optimizing vendor relationships, streamlining approval workflows, building libraries of pre-approved creatives, reducing manual processes, and preparing performance insights to share directly with clients
Develop a high-performing content strategy, expanding Virta’s direct mail creative library with assets that consistently resonate with members and outperform industry benchmarks
Keep on top of industry trends including personalization and timing strategies to bring the latest direct mail insights to improve channel performance quarter over quarter
Understand and analyze our mail data: creatives, UTM metrics, content taxonomy, and learning and immersing in the formats and campaigns that have worked to date
Build cross-functional relationships with marketing, engineering, product, content, and design that will be involved in collaboration and execution
Take on direct mail analytics and execution of direct mail A/B tests and review all existing direct mail canvases, identifying further opportunities to continue to scale and personalize our content and delivery
Contribute to our optimization work by bringing AI-informed insights, recommending direct mail segmentation strategies, and automating tasks previously done manually
Qualification
Required
Proven owner of a marketing channel from strategy to execution. You've built playbooks, run experiments, and operationalized winners into repeatable sequences
Experience with direct-mail + cross-channel optimization experience. You've run DM A/B tests, authored rollout checklists, and translated creative learnings into sequencing that scales
Strong experimentation discipline & taxonomy ownership. You can design A/B methodology, maintain the creative taxonomy, and ensure test results feed a living 'best-of' library
Cross-functional influencer with data-first instincts. You are comfortable partnering with Ops, AAA, CS/Implementation, and Product to QA inputs, translate data into decisions, and unblock launches
Experience translating marketing tests into financial impact and forecasting
Company
Virta Health
Virta delivers a clinically-proven treatment to reverse type 2 diabetes and other chronic metabolic diseases.
Founded in 2014
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$373MKey Investors
Tiger Global ManagementSequoia Capital Global EquitiesCaffeinated Capital
2021-04-19Series E· $133M
2020-12-02Series D· $65M
2020-01-10Series C· $93M
Leadership Team
Sami Inkinen
CEO & Co-Founder
Amit Shah
Chief Operating Officer
Recent News
Business Wire, Inc.
2025-11-17
Business Wire
2025-11-14
2025-09-13
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