Senior Manager, Marketing Operations & Automation jobs in United States
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Opendoor · 2 weeks ago

Senior Manager, Marketing Operations & Automation

positionPhoenix, AZ
timeFull-time
remoteHybrid
senioritySenior Level
money$129K/yr - $177K/yr
date5+ years exp

Opendoor is on a mission to transform homeownership, and they are seeking a Senior Manager, Marketing Operations & Automation to enhance their AI-powered marketing team. The role involves eliminating manual processes, implementing AI tools, and building a robust infrastructure to optimize marketing operations and drive productivity.

MarketplaceProperty DevelopmentProperty ManagementPropTechReal Estate

Responsibilities

AI & Automation Implementation
Implement and train team on AI tools for content creation, ad copy, email personalization, and creative production (e.g., Copy.ai, Jasper, Midjourney)
Build automation workflows across marketing operations using Zapier, Make, n8n, or custom solutions
Automate repetitive processes: campaign QA, broken link checks, UTM tracking validation, lead scoring/routing
Scale AI-powered creative testing (goal: 100s of ad variants per month)
Build AI email personalization engine for lifecycle campaigns
Marketing Analytics & Reporting Infrastructure
Build and maintain automated marketing dashboards
Own reporting infrastructure across all channels (paid search, paid social, TV, direct mail, lifecycle), partnering with Data Science as needed
Surface AI-powered insights from campaign data to inform budget allocation and optimization decisions
Build real-time performance tracking by channel, cohort, and market
Support attribution modeling, incrementality testing, and media mix modeling initiatives
Event Tagging & Conversion Tracking
Own and manage Google Tag Manager and S2S implementation across Opendoor properties
Ensure accurate conversion data flows to ad platforms (Google Ads, Meta, DSP, etc.) to support targeting and bidding optimization
Maintain event taxonomy and tracking documentation
QA and troubleshoot tracking issues across the funnel
Coordinate with Product/Engineering teams on tracking implementation
Marketing Tech Stack Management
Own marketing technology stack (Iterable/CRM, Google Ads, Meta, analytics platforms, attribution tools)
Evaluate and implement new tools that increase team productivity
Manage vendor relationships and contract renewals
Ensure data flows correctly between systems
Optimize tech stack spend and consolidate redundant tools

Qualification

Google Tag ManagerAI tools implementationMarketing analyticsAutomation toolsSQL knowledgeCRM platformsBuilder mentalityHigh agencyAI-nativeSystems thinkerHands-on executor

Required

Expert in Google Tag Manager, GA4, and conversion tracking (pixels, server-side tagging, enhanced conversions, CAPI, CM360 etc) across major ad platforms
Strong with automation tools (Zapier, Make, n8n) or ability to write scripts (Python, JavaScript)
Experience implementing AI tools in marketing workflows
Comfortable with APIs, webhooks, and technical integrations
5-7+ years in marketing operations, marketing analytics, or growth operations roles
Experience supporting performance marketing teams at scale ($20M+ annual spend)
Track record of building automation that measurably increases team productivity
Understanding of multi-touch attribution, incrementality testing, and measurement best practices
Experience with CRM/marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, HubSpot)
Builder mentality: You see manual work and immediately think 'how can I automate this?'
High agency: You don't wait for permission—you prototype solutions and show results
AI-native: Comfortable experimenting with new AI tools and teaching others how to use them
Systems thinker: You design scalable processes, not one-off fixes
Hands-on executor: This is a pure IC role—you build things yourself, you don't manage people who build things

Preferred

SQL knowledge preferred for pulling data from warehouses (Snowflake/Redshift)
Experience in high-consideration, high-value transactional businesses (real estate, auto, financial services)
Background in data science, analytics engineering, or technical product management
Built custom dashboards using BI tools (Tableau, Looker, Mode, Quicksight, Amplitude)
Experience with media mix modeling or incrementality testing
Experience with Segment, Snowflake, LiveRamp
Working knowledge of brand safety/viewability and verification tools (e.g. IAS, DoubleVerify, MOAT)

Benefits

Unlimited PTO
Medical/dental/vision insurance
Life insurance
401(k)

Company

Opendoor

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Glassdoor3.9
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Founded in 2014, Opendoor’s mission is to power life’s progress one move at a time.
dateFounded in 2014
location
Tempe, Arizona, USA
people-size1001-5000 employees
web-link
https://www.opendoor.com

Funding

Current Stage
Public Company
Total Funding
$2.57B
Key Investors
Jane Street CapitalGeneral AtlanticSoftBank Vision Fund
2025-09-24Post Ipo Equity· $362M
2025-05-19Post Ipo Debt· $325M
2023-09-20Post Ipo Secondary· $1.98M

Leadership Team

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Kaz Nejatian
Chief Executive Officer
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Christy Schwartz
Chief Financial Officer
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Recent News

legacy.thefly.com
Mixed options sentiment in Opendoor Technologies with shares down 0.85%
2026-01-23
The Motley Fool
This Stock Is Down 81%. Is It a Buying Opportunity or a Value Trap?
2026-01-23
Benzinga.com
Trump Is Doing 'An Excellent Job' On Housing Affordability, Says Opendoor CEO: Calls America's Housing Market 'Deeply Unfair'
2026-01-22
Company data provided by crunchbase