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Maven Clinic · 2 weeks ago

Senior Associate, Consumer Content

United States

Full-time

Remote

Mid, Senior Level

$89K/yr - $115K/yr

Maven Clinic is the world's largest virtual clinic for women and families, dedicated to improving healthcare accessibility. The Senior Associate, Consumer Content will build and scale a content engine that enhances member experience and drives growth, focusing on engaging storytelling in women's health topics.

FamilyHealth CaremHealthWomen's

Comp. & Benefits

No H1B

Responsibilities

Own the content strategy and calendar for member-facing content across channels (in-product, lifecycle, social, email, landing pages), with a focus on driving ongoing engagement and retention

Concept, write, produce, and ship content across formats: Short-form video (TikTok, Reels, YouTube Shorts), Short-form copy (social, push, in-app, email), Long-form content (guides, scripts, landing pages, editorial stories)

Produce video content end-to-end — filming, editing, captioning, and remixing — while leveraging AI tools (for ideation, scripting, editing, voice/clip generation, auto-captioning, analysis) to dramatically accelerate production

Develop and refine a content playbook for what resonates, testing formats and editing styles, and scaling output without sacrificing quality

Design content within the member experience in partnership with Clinical teams, ensuring that content supports member education, drives return visits and retention, and feels emotionally resonant and on-brand

Collaborate with creators, agencies, and production partners: Brief and manage micro-creators, influencers, and creative agencies, Maintain a consistent tone and quality bar across all partners

Analyze performance and optimize relentlessly: Review content performance daily and iterate based on what’s working, Translate insights into new concepts, formats, and channel strategies

Partner cross-functionally while staying fast and scrappy, working closely with Brand, Growth, and Product but maintaining the independence and pace of a one-person studio

Feed member and market insights back into the business, helping inform product decisions, brand positioning, and future content opportunities