Southern Methodist University · 1 month ago
Associate A.D, Creative Services (HR title: Assoc Dir Creative Marketing)
Dallas, TX
Full-time
Onsite
Director/Executive
7+ years expSouthern Methodist University is a prestigious institution with a diverse student body and a commitment to research excellence. The Associate A.D. for Creative Services will oversee the Digital and Creative Media department for SMU Athletics, driving the creative vision and digital brand presence across all sport programs.
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Responsibilities
Oversee and manage the staff that comprises the areas of creative video, photography, social media, graphic design and brand management for SMU’s 17-sport athletics program, with direction from the Senior Associate A.D. for Brand Advancement and Strategic Communications
Contribute to the overall vision and goals of SMU Athletics by shaping the digital strategy, to include the development and execution of storytelling, brand-building and fan-engagement content for distribution across the department’s social and digital channels
Create and deliver on video and content production calendars, accessible by multiple stakeholders, working with internal staff and outside vendors
Apply strategic methods to constructing annual budget that combine fiscally-responsible decisions with long-term vision for investment in equipment to stay at the forefront of emerging media and content production
Establish methods of planning communications and rhythm of meetings to produce the most robust content stream to effectively tell the story and elevate the brand of SMU Athletics
Work closely with the Marketing and PR staff to develop strategic messaging and unique methods for engaging fans, media and prospective student-athletes
Maintain regular communication and planning schedules with the ticket office, Mustang Club, development and marketing staffs to support ticket sales, attendance and fundraising initiatives and identify new revenue-generating opportunities
Lead and contribute to sport-specific content planning meetings, and guide digital and creative staff in managing those relationships with sport programs to integrate into the program’s social strategy and vision
Ensure consistency in brand guidelines and messaging related to content and posting
Position requires regular evening and weekend work
Qualification
Required
Bachelor's Degree Is Required
A minimum of seven years of work experience creating and distributing creative content across digital and social media platforms is required
A minimum of one year of supervisory/management experience is also required
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies
Candidate must also demonstrate strong written communication skills
Candidate must possess strong problem-solving skills with the ability to think creatively, develop innovative solutions to problems, as well as identify and source creative deliverables
Candidate must also have strong organizational, planning, and time management skills, with ability to prioritize planning, manage timelines, and budgets
Candidate must demonstrate a strong knowledge of Adobe Creative Suite software, specifically Photoshop, InDesign, Premiere Pro, and After Effects, as well as Microsoft Office
Preferred
Master's Preferred
Experience in collegiate athletics is preferred, but not required
Benefits
SMU offers staff a broad, competitive array of health and related benefits.
In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.
Company
Southern Methodist University
SMU is a distinguished center for teaching and research located near the heart of Dallas.
1001-5000 employees
H1B Sponsorship
Southern Methodist University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (51)
2024 (39)
2023 (35)
2022 (26)
2021 (17)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
$101.8MKey Investors
Phillips FoundationTexas Workforce CommisionMoody Foundation
2023-06-14Grant· $1.7M
2022-07-07Grant· $0.1M
2019-11-12Grant· $100M
Leadership Team
Lisa Nelson
Adjunct Professor
Michael Hites
Chief Information Officer
Recent News
2025-12-28
Dallas Innovates
2025-12-12
Dallas Morning News
2025-11-07
Company data provided by crunchbase