The Bristal Assisted Living · 1 month ago
Director, Marketing Growth and Operations
Ronkonkoma, NY
Full-time
Onsite
Director/Executive
7+ years expThe Bristal Assisted Living is seeking a Director of Marketing Growth and Operations to support the Vice President of Marketing and Senior Director of Marketing & Communications in developing and implementing the overall marketing strategy. This role involves managing media planning, budget oversight, project workflows, and vendor relations to ensure efficient execution of marketing campaigns and assets.
Health CareHospitalNon Profit
Responsibilities
Partner with the Vice President and Senior Director of Marketing to translate marketing strategies into actionable plans, timelines, and deliverables
Provide data-driven insights and recommendations to improve campaign performance and ROI
Develop, manage, and maintain all paid media plans, including print, digital, broadcast, and sponsorship placements
Negotiate rates, manage vendor contracts, and ensure all placements align with strategic priorities and budgets
Oversee trafficking of creative assets to media outlets and confirm all specifications, deadlines, and approvals are met
Own and manage the department’s operating and advertising budgets in coordination with the VP of Marketing
Track all marketing expenditures, process invoices, and prepare financial reports to ensure accuracy and accountability
Monitor spend versus plan and proactively identify optimization or reallocation opportunities
Maintain the department’s project management system, organizing and prioritizing deliverables, deadlines, and approvals
Ensure all creative requests are logged, assigned, and completed on schedule and within scope
Supervise the Marketing Coordinator and Graphic Designer to ensure workload balance and efficiency
Oversee production and distribution of all marketing assets—print, digital, and promotional materials
Ensure creative outputs meet brand standards, accuracy, and file specifications prior to release
Serve as the final checkpoint for proofing and approvals before delivery
Manage relationships with media partners, printers, and creative vendors, serving as the primary operational liaison
Coordinate asset delivery and communication between the Home Office team, communities, and external partners
Support campaign reporting by collecting and analyzing performance data from media placements and digital sources
Present insights to leadership to guide decision-making and improve future initiatives
Stay current on marketing tools, platforms, and technologies to streamline department operations
Participate in training, conferences, and professional development as needed
Qualification
Required
7–10 years of progressive marketing experience, with at least 3–5 years in a marketing operations, project management, or media planning role
2–3 years of people management experience, including direct supervision of marketing professionals
Proven experience managing six- to seven-figure marketing budgets
Demonstrated success in multi-channel media planning and buying (digital, print, broadcast)
Expert ability to manage multiple projects simultaneously with competing deadlines and stakeholders
Strong financial acumen with experience in budget development, tracking, and variance analysis
Deep understanding of media channels, rate negotiation, and vendor management
Ability to interpret campaign data and translate insights into actionable recommendations
Excellent written and verbal communication skills; comfortable presenting to senior leadership
Meticulous approach to quality control, proofing, and brand standards enforcement
Ability to mentor, develop, and motivate direct reports while fostering collaboration across teams
Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Experience with project management platforms (e.g., Asana, Monday.com, Wrike, or similar)
Familiarity with marketing analytics tools (Google Analytics, Meta Business Suite, etc.)
Working knowledge of CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud)
Proficiency in media planning tools and ad trafficking platforms
Basic understanding of creative file formats and specifications for print and digital production
Preferred
Experience with senior living or healthcare marketing regulations and compliance
Knowledge of graphic design principles and Adobe Creative Suite (for quality review purposes)
Familiarity with programmatic advertising and DSP platforms
Understanding of SEO, SEM, and digital attribution models
Certification in Project Management (PMP, CAPM) or Digital Marketing (Google Ads, HubSpot, etc.)
Entrepreneurial mindset with ability to implement process improvements and drive operational efficiency
Strong vendor negotiation skills with track record of cost savings
Ability to work effectively in a matrixed organization with multiple stakeholders
Calm under pressure; adaptable to shifting priorities in a dynamic environment
Proactive problem-solver who anticipates needs before they become issues
Company
The Bristal Assisted Living
The Bristal Assisted Living
1001-5000 employees
Funding
Current Stage
Late StageRecent News
2025-08-29
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