2U · 3 days ago
Director, Customer Data Platforms
Crystal City, VA
Full-time
Hybrid
Director/Executive
$168K/yr - $193K/yr
8+ years exp2U is a company dedicated to making learning limitless and delivering world-class higher education at scale. They are seeking a transformational Director to lead the vision and development of their Customer Data Platform, driving revenue growth through data-driven marketing strategies and enhancing customer experiences.
Cloud ComputingEdTechEducationSoftware
Responsibilities
Provide strategic leadership and senior level oversight to drive development of our CDP capabilities, based on the needs of our internal customers and the expectations of our learners around the use of data for experience personalization
Contribute to the creation of robust segmentation and testing strategies aimed at personalizing the customer experience (revenue teams such as marketplace and marketing will own the customer journey and segmentation criteria)
Partner with engineering, data science, marketing, product, and other cross-functional teams to define data structures, general product requirements and user acceptance testing models for customer data models and CDP functionality
Ensure that business goals and objectives surrounding CDP are met and allow the organization to leverage powerful insights that drive strategic decision-making for our customer data strategies
Own the customer data platform and be an evangelist for its value proposition, including promoting new features, being the SME for CDP best practices, providing documentation for end users, and solving for the normalization of customer data across multiple, siloed lines of businesses
Understand privacy regulations like GDPR and CCPA and work with our privacy, engineering, and security teams to ensure consent and permissions are updated and upheld when needed
Qualification
Required
Bachelor's degree required, Master's degree preferred
Minimum 8-10 years industry experience in a product management or marketing technology
Minimum 8-10 years experience with customer data platforms (CDPs) and best practices. Twilio Engage (formerly Segment Personas) and/or Salesforce CDP preferred
Experience in the education and/or ecommerce industry preferred
Comfortable learning and discussing technical concepts
Strong planning, communication and organizational skills
Experience working on cross functional teams with multiple stakeholders
Project management experience a plus
Preferred
Master's degree preferred
Twilio Engage (formerly Segment Personas) and/or Salesforce CDP preferred
Experience in the education and/or ecommerce industry preferred
Project management experience a plus
Benefits
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Company
2U is a cloud-based Software-as-a-Service platform that provides schools with the comprehensive operating infrastructure.
1001-5000 employees
H1B Sponsorship
2U has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (5)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$426.88MKey Investors
Hilman VenturesBessemer Venture PartnersHighland Capital Partners
2019-11-05Acquired
2018-06-01Post Ipo Equity· $331M
2014-03-28IPO
Leadership Team
Anant Agarwal
Chief Academic Officer
B
Brooks Garber
Deputy General Counsel, Business, Legal, and Regulatory Affairs
Recent News
2025-12-09
Company data provided by crunchbase