ClassDojo · 2 days ago
Product Marketing Lead, Consumer
United States
Full-time
Remote
Senior Level, Lead/Staff
$188K/yr - $220K/yr
8+ years expClassDojo is a company focused on enhancing children's education by connecting teachers, children, and families through their flagship app. The Product Marketing Lead will be responsible for shaping the marketing strategies for ClassDojo’s consumer products, driving engagement and adoption through innovative go-to-market strategies and collaboration across teams.
E-LearningEdTechEducationKnowledge ManagementSoftware
Responsibilities
Launching and growing new consumer-facing experiences via go-to-market strategy, driving measurable increases in adoption, activation, and engagement
Helping families understand and act on the value of ClassDojo products through clear storytelling and thoughtful execution across in-app, email, and web
Own lifecycle and in-product marketing across surfaces like in-app, email, and community, boosting feature usage, retention, and trial starts at key high-intent moments
Develop and run growth experiments to optimize messaging, positioning, pricing, and user journeys-resulting in meaningful lifts in monetization and activation
Create scalable playbooks for launching features across surfaces, leading to measurable gains in ARR per customer, feature engagement, or weekly actives
Build and scale a voice-of-customer program to uncover insights, shape product direction, and deepen product-market fit across our family experiences
Collaborating with Product, Design, Data, and Creative to align teams around the highest-impact opportunities
Working with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters most
Qualification
Required
8-10+ years in product or consumer marketing, with a strong record of success launching and growing products at scale
Experience owning full-stack product marketing in lean or high-velocity environments - comfortable switching between strategy and hands-on execution
A strong storytelling instinct and ability to craft emotionally resonant marketing that drives real business outcomes
You've led positioning and go-to-market strategy across multiple tiers or customer segments
You've launched products or features that led to meaningful lifts in conversion, activation, or revenue
Proven success in growing adoption and engagement through organic channels like community, creators, referrals, or social (not just paid)
Experience working deeply with Product, Design, Data, and Creative teams to influence product and GTM strategy
You thrive in ambiguity and move with urgency, structure, and clarity
Preferred
Experience with freemium or subscription products
Background working on multi-audience or marketplace products
Familiarity with education, gaming, or mission-driven consumer experiences
Experience across both early-stage startups and scaled consumer platforms (1M+ users)
Working within a larger platform or ecosystem
Company
ClassDojo
ClassDojo is a school communication platform that teachers, students, and families use to build close-knit communities.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$191.1MKey Investors
TencentGeneral CatalystShasta Ventures
2024-04-03Series Unknown
2022-07-21Series D· $125M
2019-02-28Series C· $35M
Leadership Team
Sam Chaudhary
Co-founder & CEO
Liam Don
Co-founder & President
Recent News
General Catalyst
2025-12-18
General catalyst
2025-12-18
Company data provided by crunchbase