Talent Hackers · 1 month ago
Senior Meta Media Buyer (B2B Lead Generation – Recruiting/Staffing)
United States
Full-time
Remote
Mid, Senior Level
3+ years expTalent Hackers is a recruiting agency seeking a Senior Meta Media Buyer to lead B2B lead generation efforts for client acquisition. The successful candidate will be responsible for planning and executing Meta ad campaigns, optimizing funnels, and providing performance insights tailored specifically for the recruiting and staffing industry.
Staffing & Recruiting
Responsibilities
Plan, launch, optimize, and scale Meta ad campaigns targeted at B2B hiring decision-makers (founders, HR leaders, COOs, CEOs)
Execute constant A/B testing of creatives, audiences, landing pages, messaging, and funnels
Develop high-converting lead generation strategies tailored specifically to the recruiting/staffing industry
Build, manage, and optimize funnels and landing pages (LPs) designed to convert prospects into booked calls
Create and test multiple funnel variations to increase lead quality and reduce CPA
Collaborate with the internal team to refine messaging and improve overall campaign performance
Provide consistent reporting on campaign performance, insights, and opportunities for scale
Monitor KPIs and use data to make informed, proactive adjustments
Recommend strategies to improve cost-efficiency and lead quality
Work closely with leadership to align campaigns with business goals
Serve as the internal expert on paid B2B client acquisition for recruiting agencies
Qualification
Required
Minimum 3–5+ years experience running Meta ads specifically for recruiting or staffing companies
Deep understanding of B2B lead generation funnels for recruitment agencies
Proven experience creating landing pages and full conversion funnels
Demonstrated success generating high-quality inbound leads for recruiting/staffing businesses
Strong A/B testing experience across creatives, audiences, and funnels
Experience running U.S. market campaigns for U.S.-based recruiting agencies
Ability to work independently, analyze data, and scale profitable campaigns
Excellent written and verbal communication skills
Preferred
Experience with other paid channels (LinkedIn Ads, Meta Ads, Google Ads) for B2B recruiting
Knowledge of CRM systems and marketing automation tools
Creative skills for producing or guiding ad creative development
Previous remote-first work experience
Experience working with fast-growing agencies or startups
Company
Talent Hackers
Scale your operations effectively with our network of skilled international remote talent.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase