Curaleaf · 2 months ago
Manager, Shopper Marketing - Retail
Stamford, CT
Full-time
Onsite
Mid, Senior Level
$100K/yr - $110K/yr
4+ years expCuraleaf is redefining the cannabis industry with a commitment to quality and innovation. The Manager of Shopper Marketing will oversee in-store execution across all retail locations, translating shopper insights into impactful programs that drive commercial performance.
Alternative MedicineCannabisHealth CareMedical
Responsibilities
Leads with a 'Channel-First' Mindset
Develops POS-driven strategies that flex with evolving retail and regulatory dynamics
Distills complex initiatives into the 'three most important' takeaways for field teams and Curaleaf customers—ensuring clarity and recall across channels
Exhibits Strong Business & Marketing Acumen
Understands the commercial and brand impact of decisions at both state and channel levels
Aligns promotional calendars with broader business goals to drive performance and relevance across the company’s retail environments
Proactive Communicator (Oral & Written)
Communicates clearly across diverse audiences—internal teams, external stakeholders, and retail partners
Maintains tight alignment between brand, field sales, and in-store execution
Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure 'best in class' brand storytelling at the POS
Analytically Savvy
Uses data and consumer insights to guide decision-making
Evaluates trade program performance and identifies growth opportunities with actionable strategies
Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus
Adept at Building Creative, Proactive Solutions
Continuously seeks process and executional improvements while safeguarding brand integrity
Brings retail partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries
Demonstrated ability to manage and own project budgets
Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives
Skilled in creating impactful sales and marketing materials for field teams and retail partners
Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs
Experience leading store activation and product education initiatives
Effective management of third-party agencies, with a focus on executional partners
Preferred
MBA or advanced degree
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
Route/key sales responsibility or store merchandising background
Benefits
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(K) Retirement Plan
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Company
Curaleaf
Curaleaf operates as a vertically integrated medical and wellness cannabis producer.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.45BKey Investors
Needham BankCapStone Holdings
2025-10-14Post Ipo Debt· $100M
2025-01-31Post Ipo Debt· $67M
2024-11-06Post Ipo Debt· $40M
Leadership Team
Boris Jordan
Chief Executive Officer
Matt Darin
CEO
Recent News
New Cannabis Ventures
2026-01-23
2026-01-22
2026-01-22
Company data provided by crunchbase