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TSP, a Syneos Health company · 3 days ago

Senior Brand Manager

Manhattan, NY

Contract

Hybrid

Senior Level

5+ years exp

TSP, a Syneos Health company, is dedicated to developing and providing access to innovative treatments for patients with rare diseases. They are seeking a Senior Brand Manager to support US marketing initiatives for Cuvrior®, collaborating with cross-functional teams to optimize its commercial success through strategic marketing activities.

ConsultingHuman Resources

Growth Opportunities

Responsibilities

Development and execution of HCP/Patient related promotional materials/resources

Development and execution of all congress and association related activity and materials (HCP/Patient)

Planning and execution of speaker bureau and educational programming (HCP)

Development and execution of Ambassador programming content (Patient)

Manage and execute unbranded/disease education tactics (HCP/Patient)

Content development and execution for non-personal media strategy (HCP/Patient)

Collaborate and manage relationships with several association partnerships (WDA, ALF, Global Liver Institute) etc)

Strong analytical skills with ability to monitor key marketing and sales metrics to proactively identify trends, gaps and opportunities supporting the enhancement of commercial effectiveness organization wide

Closely collaborate with the Key Account Manager Field Team and leadership, Market Access, Patient Services and Medical Affairs to analyze market dynamics and propose new strategies and tactical programs

Contributes to the development and execution of the annual brand strategy and tactical plan through a detailed understanding of both the customer and market

Work closely with the Sr. Director, Marketing in the day-to-day management of agency partners and vendors, execution of congress strategy/planning, sales training initiatives and POA meetings

Manage internal processes including medical/legal review of promotional materials, compliance, contract approval process, marketing operating budget review, etc

Qualification

Pharma/Biotech experienceHCP/Patient marketing strategiesGastroenterology/Liver knowledgeAgency managementMedical/Legal/Regulatory knowledgeProject managementExcel skillsPowerPoint skillsSales Force tools knowledgeLeadership skillsInterpersonal skillsCommunication skillsPresentation skills

Required

BA/BS degree in a relevant area; advanced degree is a plus

5-7+ years' experience in pharma/biotech with at least 4 years' experience in marketing (brand management)

Proven track record of developing and executing successful HCP and Patient marketing strategies (both personal and non-personal)

Excellent leadership, strategic planning, and project management skills

Ability to effectively manage and prioritize multiple projects/deliverables concurrently

Strong agency management background

Ability to work independently in a fast-paced environment without specified direction

Knowledge of the Legal and Regulatory landscape of pharmaceutical marketing including in-depth knowledge of the Medical/Legal/Regulatory Review process

Strong Excel and PowerPoint skills

Must be team oriented with excellent interpersonal skills

Excellent verbal, written communication and presentation skills

Solid knowledge of Sales Force tools (i.e. - Veeva CRM)

Ability to travel as necessary (POA meetings, Congress meetings, Commercial leadership meetings)