Bass Pro Shops · 1 month ago
Social Media Specialist
Greater Winnipeg Metropolitan Area
Full-time
Onsite
New Grad, Entry LevelBass Pro Shops is a company that combines a passion for the outdoors with social media expertise. The Social Media Specialist will create engaging content and manage various social media platforms to enhance brand awareness and connect with the online community.
E-CommerceHuntingRetail
Responsibilities
Crafting engaging social media posts, articles, and videos that showcase the latest outdoor trends and company goals
Collaborating with our in-house experts to deliver authentic, entertaining, and informative content that resonates with our audience
Managing our social media platforms, interacting with followers, and responding to comments and messages
Staying up to date with industry trends and identifying opportunities to enhance our online presence
Creating comprehensive social media campaigns to promote brand awareness
Coordinating social marketing efforts with other marketing and media teams
Executing content strategies on Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Tik Tok and other developing social media platforms
Working with Local stores to ensure their social media presence is optimized and up to date
Utilize social listening tools to stay up to date on the latest trends and customer feedback
Performs all other related duties and tasks assigned by the social media manager
Qualification
Required
Preferred degree in Marketing, Videography, or related fields
A solid understanding of various social media platforms (e.g., Facebook, Instagram, YouTube, Pinterest, Twitter, LinkedIn, TikTok) and their features
Stay updated on social media trends, algorithms, and best practices to optimize content reach and engagement
Proficiency in using analytics tools to track and interpret social media metrics, measuring the success of campaigns and strategies
Ability to create compelling and visually appealing content, including graphics, videos, and written copy
Strong writing skills to craft engaging and effective captions, posts, and articles that align with brand voice
Skill in engaging with the audience, responding to comments, and managing online conversations in a positive manner
Experience planning, executing, and analyzing social media campaigns to achieve specific goals
Ability to think creatively and come up with innovative ideas to capture audience attention
Flexibility to adapt to changes in social media
Strong communication skills to effectively convey messages and maintain a consistent brand image
Efficiently manages time to handle multiple tasks, schedule posts, and meet deadlines
Critical thinking skills to analyze data, identify trends, and make informed decisions for social media strategy improvements
Benefits
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Fun work environment
Competitive wages
Excellent benefits
Unlimited career advancement opportunities
Bass Pro Cares Fund
Company
Bass Pro Shops
Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. It is a sub-organization of Great American Outdoors Group.
Founded in 1972
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-02-10Series Unknown
Leadership Team
Gary Wissig
Sr. Director, Revenue & Business Intelligence
Recent News
2026-01-23
Talk Business & Politics
2026-01-22
Company data provided by crunchbase