Legrand AV · 19 hours ago
Channel Marketing Manager
Minnetonka, MN
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $125K/yr
3+ years expLegrand AV is seeking a Channel Marketing Manager to lead integrated marketing initiatives across various accounts. This role involves overseeing Channel Marketing Account Managers, ensuring alignment between sales, product, and marketing, and driving partner engagement and demand generation.
Consumer ElectronicsElectronics
Hiring Manager
Teresa Tarquino
Responsibilities
Lead the development and execution of integrated marketing strategies for key partner and reseller accounts
Use customer journey insights to align marketing with sales objectives and revenue goals
Represent the marketing team in customer-facing meetings and events; build trusted relationships with partner stakeholders. Understand how these customers go to market and tailor programs around their strengths
Manage and mentor Channel Marketing Account Managers to ensure high performance, strategic thinking, and timely execution
Remove roadblocks, drive efficiency, and implement scalable processes that allow the team to deliver more with less bandwidth strain
Foster a collaborative, feedback-driven team culture
Partner with Sales Leadership to share account marketing performance, insights, and growth opportunities
Collaborate closely with Product, Creative, Events, and Marketing Communications to align priorities and messaging
Serve as the marketing liaison for internal teams and ensure seamless communication around campaigns and deliverables
Create streamlined workflows, tools, and templates to simplify execution and improve visibility into results
Monitor, measure, and report on marketing program performance, ROI, and optimization opportunities
Recommend and implement systems that improve marketing operations across the channel ecosystem
Work with internal teams to adapt and personalize pre-existing sales and marketing content for use with key channel partners
Ensure that events and content align with broader campaign themes and customer needs
Leverage digital marketing platforms to amplify reach and impact
Qualification
Required
Strategic thinking with strong understanding of B2B channel dynamics, partner marketing and customer engagement
Natural leader who can coach a team and bring clarity to complex projects
Cross-functional collaborator who thrives in a fast-paced environment with many moving parts
Strong creative marketing skills- Ability to take initiative, develop and seek out creative and innovative ideas
Project management – Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines
Excellent verbal, written & presentation communication skills
Strong listening skills with the ability to translate concepts into deliverables
Strong interpersonal and leadership skills. Ability to effectively interface at all levels
Ability to translate trends, tools and intel into actionable marketing recommendations
Attention to detail
AV industry or IT experience and basic understanding of core channels
Must be available for extended, varied work hours based on business need
BA in Marketing, Communications or related field with 3-5 years' experience in channel marketing, product marketing and/or brand and content marketing; or combination of relevant education and experience
3-5 years of management experience
Preferred
Experience working cross-functionally across IT, AV, Sales, or channel-based reseller sales models
Strong analytical skills – ability to pull insights from campaign performance data to drive decisions
Strong communication, presentation, and relationship-building skills
Proven ability to think strategically while managing tactical execution
Comfortable leading meetings with Sales Leadership and customers
Familiarity with MDF (Market Development Funds), campaign ROI tracking, and partner marketing portals
Experience using marketing automation tools, Salesforce, or project management platforms
Has effectively implemented AI tools to improve customer engagement
Enjoy working independently and in a collaborative team environment, sharing knowledge and best practice across the company
Benefits
Medical
Dental and Vision
Health Savings Accounts
Health and Dependent Care Flexible Spending Accounts
Life Insurance
Disability Benefits
EAP
401k Plan with Employer Match
Paid Time Off
Paid Holidays
Company
Legrand AV
Legrand | AV is a provider of innovative audiovisual technologies.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Google Patent
2025-05-06
Google Patent
2025-05-06
Google Patent
2025-05-06
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