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Influential · 1 month ago

Specialist, Creative

New York, NY

Full-time

Onsite

Mid Level

$60K/yr - $80K/yr

3+ years exp

Influential is the world's largest influencer marketing company by revenue, trusted by a significant portion of the Fortune 500. The Specialist, Creative will lead creative ideation and oversee the production of dynamic campaigns for Fortune 500 brands, focusing on crafting impactful concepts and utilizing consumer insights to inform creative decisions.

AdvertisingContentInformation TechnologyMarketing

Responsibilities

Develop creative concepts that differentiate the brand and resonate with the target audience

Generate innovative and strategic ideas for beauty campaigns that align with client objectives

Determine the optimal media mix and social platform allocation for maximum impact

Provide clear guidance to creative and creator teams, including Strategy and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision

Craft persuasive and compelling brand stories that connect with consumers on an emotional level

Develop key messaging and positioning that effectively communicates the brand's value proposition

Utilize consumer insights and market data to inform creative decisions and refine campaign strategies

Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas

Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution

Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy

Qualification

Creative strategyBeauty industry expertiseSocial media marketingGoogle SlidesPowerPointPresentation skillsDesign aestheticsWriting skillsStrategic thinkingCollaboration