Lactalis U.S. Yogurt · 2 months ago
Revenue Growth Manager
Bedford, NH
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expLactalis U.S. Yogurt is a family-owned company and the world leader in dairy, offering a range of beloved brands. They are seeking a Revenue Growth Manager who will utilize analytics to optimize product pricing and promotional strategies to drive profitable revenue growth, while fostering cross-functional collaboration and managing trade contributions.
Food Production
Responsibilities
Lead the creation of overall market strategy, as well as customer specific everyday price and promotional strategy including the development of Average Margin Per Sale (AMPS) (merchandising and pricing) and net unit cost guidelines, as well as the overall management of Total LUSY and customer specific trade. Builds and shares practices with cross-functional teams including Customer Strategy and Planning, Field Sales, Marketing, Demand Planning, and Commercial Finance
Utilize elasticity-based modeling tools to identify optimal everyday pricing and promotional plans for our key brands, and pack groups for our top customers
Utilize consumption and category insight data to help the Customer Strategy and Planning, and Sales Teams execute these plans with our customers
Analyze external and internal promotional landscape on a monthly basis through monitoring retail promotion landscape across key accounts, promotional analysis across channels, and understanding key competitive pricing in order to inform and influence strategy
Conduct top customer event-level Return On Investment (ROI) analysis and effectively communicate insights and recommended action plans to the Senior Director, Customer Strategy and Planning, Field Sales, and Customer Team leadership
Consolidate and monitor compliance to everyday pricing promotional frequency and depth, trade spending, and net unit cost guidelines at account or budget holder level
Lead the business unit in optimizing price pack architecture to balance the need for affordability with profit and category expansion (e.g., satisfy emerging needs and occasions with smaller packs)
Profitability assessment- optimization- and strategic assistance through lens of pricing and promotion on an ongoing basis
Work with Customer Strategy and Planning to facilitate and manage monthly Profit and Loss (P&L) meetings with the Field Sales Teams
Support the Sales Team and Customer Strategy and Planning in annual negotiations with top customers - providing recommendations that meet both customer and company needs
Partner with Sales Team Customer Strategy and Planning and influence them in optimizing the promotional calendar to meet broader business strategy objectives
Qualification
Required
Bachelor's degree required; preference for majors in Business, Finance, or Analytics
8+ years in CPG Revenue Growth Management, Trade Marketing or Field Sales Leadership experience is recommended
5+ years of experience in managing a team is required
Demonstrated knowledge of customers' needs, expectations and financial motivators to develop and deliver appropriate sales plans
Ability to develop breakthrough account plans and identify specific strategies to move from transactional supplier to strategic partner
Demonstrated knowledge of competitive brands, products, manufacturers and ability to build defense / offensive strategies for the short, medium and long-term
Ability to build the budget and to make regular forecasts in order to achieve the latter (volumes and/or profitability) and in case of gap, propose and implement corrective action plans and sales negotiation strategies
The structuring and management of the organization and supporting services to create, develop and maximize customer opportunity according to category and channel objectives
Ability to assess customer opportunities, analyzing competitor behavior and interpreting company/channel Strategy
Ability to generate and evaluate customer options while detailing the customer plan & bringing the customer into the Group
Analyze data and situations, to identify and analyze causes/effects and select only appropriate information use to make effective decisions
Ability to coordinate/manage/pilot a structured period of transition in order to achieve lasting change within an organization (change of models, methods, techniques, tools, organization, professional practices) minimizing resistance through involvement of key players and stakeholders
Ability to make the organization want to achieve or exceed targets. It implies willingness to expend energy to achieve a goal or a reward
Ability to transmit and receive information clearly and communicate effectively to others by considering their points of view in order to respond appropriately
It includes using tact and diplomacy in all communications as well as the ability to convey ideas and information (adjusting style, tone and level of details), both orally and in writing, in a way that all stakeholders/audience are engaged
Preferred
The following certifications are preferred for this role: Advanced Excel, Power Pt., and Power BI
Understanding of Trade Promotion Optimization (TPO) or other modeling tools, consumption/POS data, Trade Promotion Management systems (TPM), and forecasting tools are recommended
Benefits
Comprehensive Total Rewards Program
Variety of affordable benefits and coverage options
Support insurance costs significantly
Contribute generously to retirement plans
Paid Time Off from day one
Training and development opportunities
Education Reimbursement
Company
Lactalis U.S. Yogurt
The Lactalis U.S. Yogurt division is part of the world’s largest dairy company.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase