ADT · 1 day ago
Senior Communications Manager, Digital & Social Media
Boca Raton, FL
Full-time
Hybrid
Senior Level
6+ years expADT is seeking a seasoned and strategic Senior Digital Communications Manager to strengthen our brand presence across organic social channels and help bring our story to life in meaningful ways. This role will drive content direction, oversee agency partners, and integrate social media into our broader communications strategy.
Cyber SecurityHomeland SecurityInformation TechnologySecuritySmart Home
Responsibilities
Define strategic approaches for each social channel, tailoring content and engagement strategies to audience behavior and platform best practices
Drive top performance from our agency partners through clear direction, consistent feedback, and alignment with ADT’s brand and business goals
Collaborate closely with brand, marketing, and production teams to integrate social into larger campaigns and corporate priorities
Partner with product teams and product communications leads to ensure we are telling a compelling, cohesive story about ADT’s products and technology
Understand the paid media landscape to advise on when and how to amplify organic content for greater reach and impact
Work with the partner communications team lead to identify and prioritize content most likely to engage and grow ADT’s online communities
Partner with production teams and agencies to create high-performing video content optimized for social platforms
Manage the social media content calendar and oversee publishing processes to maintain a consistent and compelling presence
Use analytics to evaluate performance, extract insights, and adjust strategies to continually improve engagement and impact
Monitor social trends, competitor activity, and emerging platform features to keep ADT’s presence fresh and competitive
Oversee community management, ensuring timely and brand-appropriate engagement with followers, and guide rapid, thoughtful responses to emerging issues or crisis situations
Lead, mentor, and develop team members to deliver high-quality work and grow their expertise in digital communications
Qualification
Required
6+ years of experience in digital communications or social media management, ideally in a corporate, agency, or brand environment
Proven experience delivering high-impact organic campaigns with measurable business outcomes
Strong creative instincts paired with the ability to turn complex topics into engaging, audience-first content
Track record of managing agencies, budgets, and creative workflows
Proficiency with analytics tools and using data to guide decisions
Exceptional writing, editing, and visual storytelling skills
Ability to collaborate across functions and influence stakeholders at all levels
Preferred
Experience with integrated communications strategies spanning social, PR, marketing, and executive visibility
Familiarity with influencer engagement and community management
Knowledge of security, technology, or connected home industries is a plus
Company
ADT
ADT is a security company that provides smart home solutions and business security.
1001-5000 employees
H1B Sponsorship
ADT has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (25)
2024 (42)
2023 (34)
2022 (40)
2021 (32)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
$4.1BKey Investors
State FarmGoogle
2025-10-28Post Ipo Debt· $325M
2025-09-30Post Ipo Debt· $1B
2025-03-03Post Ipo Secondary
Leadership Team
Jim DeVries
Chairman, President and Chief Executive Officer
Jeff Likosar
President, Corporate Development and Chief Financial Officer
Recent News
2026-01-07
2025-12-24
2025-12-22
Company data provided by crunchbase