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Palo Alto Networks · 3 days ago

Regional Partner Marketing Specialist (Contract)

Santa Clara, CA

Contract

Hybrid

Mid, Senior Level

$50/hr - $55/hr

5+ years exp

Palo Alto Networks is a leading cybersecurity company focused on protecting digital lives. They are seeking a West Regional Channel Marketing Specialist to lead and execute marketing strategies across the Western United States, collaborating closely with regional sales teams and channel partners to drive demand generation and enhance brand presence.

Cloud SecurityCyber SecurityNetwork SecuritySecurity

Growth Opportunities

No H1B

Responsibilities

Develop, own, and implement quarterly marketing plans with clear strategic priorities and tactical initiatives aligned with regional and national partner goals

Manage regional marketing budgets, ensuring all initiatives are executed on time, within budget, and deliver strong ROI

Collaborate with Partners to drive demand generation programs, event execution and digital marketing campaigns with clear goals and outcomes

Ensure ecosystem partners are aligned with Palo Alto Networks key sales plays and marketing priorities while upholding our brand at all times

Serve as the primary marketing strategic point of contact ("quarterback") for assigned regional and national partner programs within the West

Partner closely with dedicated CBMs across the commercial segment to support their marketing initiatives, with an emphasis on driving net new logos and door opening opportunities with our West Regional Partners

Build and maintain strong, strategic relationships with regional partners and internal stakeholders to ensure alignment and seamless collaboration

Report results to key sales and marketing stakeholders via quarterly business reviews and cadence calls

Track and analyze partner-created marketing impacts, campaign execution, and results to improve outcomes and pipeline contribution

Leverage marketing automation and processes to drive efficiency and team collaboration

Consistently meet or exceed quarterly MQL, pipeline, and bookings targets for supported programs

Oversee key communication channels such as regular internal newsletters and update calls to keep stakeholders informed

Provide weekly updates on marketing activities and performance through calls and email briefings

Support special initiatives such as Ignite on Tour sponsorships, Partner Roadshows, and Summits

Qualification

Channel MarketingData AnalysisSalesforce (SFDC)Marketing AutomationBudget ManagementRelationship ManagementG SuiteField MarketingCommunication SkillsStrategic Thinking