Braze · 6 days ago
Senior Social Media Manager
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $141K/yr
6+ years expBraze is a leading customer engagement platform focused on delivering exceptional experiences for brands. The Senior Social Media Manager will lead the global organic social media strategy, crafting compelling narratives and engaging with audiences across various platforms to enhance brand awareness and advocacy.
AnalyticsCRMMarketingMarketing AutomationSoftware
Responsibilities
Own and evolve the global organic social media strategy to drive brand awareness, engagement, and advocacy across key channels (LinkedIn, X, Instagram, and emerging platforms)
Translate Braze’s corporate narrative and product innovation into compelling, channel-specific stories that humanize the brand and spark conversation
Create and oversee social-first campaigns that highlight Braze’s leadership in customer engagement, AI, and marketing technology
Partner closely with Product Marketing, Global Campaigns, Corporate Communications, Brand, and Content to ensure storytelling consistency across every touchpoint
Develop a strong, distinct, and human brand voice that stands out in the SaaS and tech ecosystem while reflecting Braze’s approachable, trusted, vibrant personality
Plan, produce, and publish high-quality social content, including posts, videos, carousels, motion graphics, and stories, that inform, inspire, and engage
Collaborate with creative and design teams to develop on-brand visuals and multimedia content
Manage the content calendar and ensure a steady cadence of brand, product, customer, and cultural storytelling moments
Partner with the communications team on executive social visibility, supporting thought leadership programs for key leaders and subject matter experts
Foster real-time engagement with our audiences (customers, prospects, partners, and advocates) by listening, responding, and joining the conversations that matter
Develop social listening practices to identify trending topics, brand sentiment, and opportunities for timely brand participation
Collaborate with Customer Marketing and Events to amplify community programs, customer success stories, and live event moments
Use analytics tools to measure performance, identify insights, and optimize strategies for reach, engagement, and impact
Deliver clear reporting that connects social media results to business outcomes (brand awareness, share of voice, and lead generation)
Stay ahead of platform trends, emerging technologies, and best practices to continually evolve Braze’s social approach
Qualification
Required
6–8 years of experience managing social media for a B2B or SaaS brand, ideally in technology or marketing industries
A strategic storyteller who understands how to tailor messages for platform, audience, and moment
Deep familiarity with LinkedIn, X, and Instagram, and experience with emerging or experimental platforms (Threads, YouTube Shorts, TikTok, etc.)
Demonstrated experience running integrated, multi-channel campaigns that build awareness and engagement
Excellent writing and editing skills, you know how to distill complex ideas into accessible, human-centered content
Data-driven mindset; comfortable using analytics to evaluate performance and inform decision-making
Collaborative team player who thrives in a fast-paced environment and enjoys cross-functional partnership
Creative, curious, and relentlessly positive, someone who can balance strategic thinking with hands-on execution
Benefits
Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®
Company
Braze
Braze is a customer engagement platform that enables customer-centric interactions between brands and consumers.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$314.29MKey Investors
SnowflakeMeritech Capital PartnersBattery Ventures
2025-04-10Post Ipo Equity· $139.19M
2023-06-21Grant
2021-11-17IPO
Leadership Team
Astha Malik
Chief Business Officer - Braze (NASDAQ:BRZE)
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